Analysis-Europe's push to break Big Tech's grip tempered by internal debate - Finance news and analysis from Global Banking & Finance Review
Finance

Analysis-Europe's push to break Big Tech's grip tempered by internal debate

Published by Global Banking & Finance Review

Posted on May 27, 2026

4 min read

· Last updated: May 27, 2026

Add as preferred source on Google

Europe’s Internal Debate Slows Push to Limit Big Tech’s Market Power

Europe’s Struggle to Balance Tech Sovereignty and Market Competition

By Foo Yun Chee

Divisions Among European Leaders

BRUSSELS, May 27 (Reuters) - European leaders are divided on how far to go in curbing Big Tech as they weigh momentous decisions over giving EU firms preferential access to mobile satellite spectrum and limiting large multinationals' access to EU cloud tenders.

Spectrum Access and Cloud Tender Decisions

On Tuesday, Reuters reported Brussels was likely to leave an opening for Elon Musk's Starlink and Amazon's low-earth-orbit satellite business Leo to acquire lucrative European mobile satellite spectrum next year as a result of a compromise that will reserve the bulk of frequencies for European firms.

A separate decision on EU cloud tenders set for June 3 is expected to temper the influence of U.S. firms such as Amazon, Alphabet's Google and Microsoft, which dominate the global cloud market with a combined 63% share. 

Promoting EU Tech Players

Both potential moves reflect Europe's efforts to strengthen the bloc's tech sovereignty by promoting EU tech players, driven by concerns over China's technological rise and the dominance of U.S. tech giants at a time of uncertain transatlantic ties.

Internal Debate on Strategic Approaches

European capitals are, however, divided over how hard and fast to move. Some officials advocate going aggressively to build European capacity, while others fret about a possible backlash from Washington and Europe's ability to plug the gaps.

Advocates for a Robust "Buy European" Policy

Those pushing for a more robust "Buy European" posture include EU industry chief Stephane Sejourne, who wants a bigger role for European firms, and EU defence chief Andrius Kubilius, who believes military and defence needs require preferences for European players, according to two people familiar with the debate.

Calls for Clear Rules Over Exclusion

Finnish EU tech chief Henna Virkkunen, meanwhile, maintains Europe should impose clear rules on all companies rather than exclude non-European ones. The sources said Virkkunen's approach was likely to prevail given she was the one directly responsible for the issues that were now being discussed.

The European Commission did not immediately respond to a request for comments from Sejourne, Kubilius and Virkkunen.

Investment Gaps and Legislative Challenges

A €1 Trillion Investment Gap vs the U.S.

Concerns that sensitive European information is vulnerable to bad actors and that the region is trailing the U.S. and China in digital services are shaping the EU's Cloud and AI Development Act, due to be unveiled on June 3 after repeated delays caused by infighting.

Expert Opinions on Infrastructure Vulnerabilities

"The current geopolitical landscape has demonstrated our structural vulnerabilities to being simply 'cut off' from very essential infrastructure," said Alba Ribera Martínez, editor-in-chief of the Stanford Computational Antitrust project, which brings together antitrust agencies and academics.

Ribera Martinez, however, said Europe needed huge investment to compete on cloud infrastructure. "It is a €1 trillion investment gap as compared to the United States."

Expected Impact of Draft EU Legislation

The draft EU legislation is expected to restrict but not block access to the EU cloud market for Amazon, Microsoft and Google, according to other people with direct knowledge of the matter, in particular in sensitive public procurement projects.

Amazon's 28% market share makes it the leader in the worldwide cloud infrastructure market, followed by Microsoft's Azure at 21% and Google Cloud at 14%, according to data company Statista. Their rivals trail in the low single digits.

Upcoming Policy Changes and Industry Reactions

New Spectrum Allocation Process

The EU will on Wednesday unveil an overhauled allocation process for spectrum for mobile satellite services, currently used by U.S. companies Viasat and EchoStar.

The 2 gigahertz (GHz) band is important for both military and commercial uses and a revised process may help pave the way for European entrants, such as OVHCloud and Deutsche Telekom, and limit Starlink's expansion in Europe.

Industry Concerns Over Protectionism

Lobbying group CCIA, which counts Amazon, Google, Meta and EchoStar among its members, warned this month against the "blanket exclusion of non-EU firms" and said EU digital policies could result in protectionism that denied consumers choice.

Next Steps for Legislation

The mobile satellite spectrum proposal will need feedback from EU countries while the Cloud and AI Development Act will have to be thrashed out with EU countries and the European Parliament in the coming months that could strengthen the proposed law.

(Reporting by Foo Yun Chee; Editing by Richard Lough, Adam Jourdan and Tomasz Janowski)

Key Takeaways

  • EU likely to reserve two‑thirds of 2 GHz mobile satellite spectrum for European companies, leaving Starlink and Amazon Leo access to the remaining third (m.investing.com).
  • Cloud and AI Development Act, due June 3, expected to curb—but not fully block—U.S. firms like AWS, Azure, and Google Cloud from EU public procurement in sensitive sectors (ec.europa.eu).
  • Amazon, Microsoft, and Google control roughly 63% of global cloud infrastructure market, underscoring EU’s strategic impulse to bolster domestic players amid a €1 trillion investment gap versus U.S. cloud infrastructure (statista.com).

References

Frequently Asked Questions

Why is Europe considering restricting Big Tech from the cloud market?
Europe aims to strengthen tech sovereignty and protect sensitive information by limiting the influence of major U.S. firms in critical digital infrastructure.
What is the main point of debate among European leaders on tech regulation?
Leaders are divided over whether to aggressively prioritize European companies or maintain open competition with non-EU firms under clear rules.
How does Europe's investment gap affect its tech ambitions?
Experts cite a €1 trillion investment gap with the U.S., making it difficult for EU companies to compete in cloud infrastructure and digital services.
Which Big Tech companies currently dominate Europe’s cloud market?
Amazon, Microsoft, and Google control 63% of the global cloud market, with Amazon leading in Europe as well.
What regulatory actions will the EU take regarding satellite spectrum?
The EU plans to overhaul its mobile satellite spectrum allocation to reserve more frequencies for European firms, potentially limiting U.S. companies’ expansion.

Tags

Related Articles

More from Finance

Explore more articles in the Finance category