Ease of use, intuitive interface, flexibility, mobility, and efficiency drive the Affin Bank trading team

IPC, a leading global provider of secure, compliant communications and network solutions for the financial markets community, today announced Affin Bank, a wholly-owned subsidiary of Affin Holdings Berhad, has upgraded its financial trading communications solution to IPC’s new IQ/MAX® Touch powered by IPC’s Unigy® platform. Within two days of an initial trader test, Affin Bank, a long-time IPC customer, rolled out the IQ/MAX Touch communications device to all of its traders.

“The intuitiveness and simplicity of the IQ/MAX Touch user interface enabled our traders to become productive faster than any other previously used trading communications device,” said Affin Bank Berhad in a statement. “We were all very impressed with the ease of retrieving and using the information that was important to each trader, as well as the mobility it provided the entire team.”

IQ/MAX Touch: A new level of personalization and accessibility
IQ/MAX Touch offers a new level of flexibility and personalisation that delivers productivity benefits for traders and their operational staff. Traders can access the latest in high-speed voice communications technology with an open, flexible, and extensible touch screen communications device for delivering secure and compliant communications on IPC’s Unigy platform. It drives greater operational efficiency, enables enhanced application integration, and can significantly improve users’ productivity through an intuitive touch screen user interface.

IQ/MAX Touch: Productivity benefits and streamlined operations
The initial testing for IQ/MAX Touch led traders to quickly identify their favourite features. “A big difference is the ability for each user to tailor the configuration of the device to his or her specific preferences,” noted the Affin Bank Berhad statement. “The snapshot function brings everything that is important to a user to a single location and lets them create and save their own personal work areas.”  IQ/MAX Touch offers a new level of user control and directory integration with all of the tools customers require to ensure that their operations are efficient and adhere to internal policies.

“Our clients are excited by IQ MAX Touch. This advanced device represents the next generation in interfaces and reinforces IPC’s commitment to offering our customers the best tools to do the job well,” said Michael Jerich, IPC Senior Vice President of Trading Solutions. “With its new interface and complete set of hard and soft endpoints it is able to cater to every user preference thus enabling them to positively streamline their workflow.”