Published : 1 year ago, on 24/08/2023

What is Vertical SAAS and How Will It Change the Space

By Matt Caiola, Co-CEO of 5WPR, a leading PR agency.

Vertical SaaS is a new type of software-as-a-service that is transforming the way businesses operate. It’s also known as industry-specific SaaS or “verticals.” This software is designed to meet the unique needs of specific industries or vertical markets.

What is vertical SaaS?

Vertical SaaS is cloud-based software for specific industries or markets. It’s created by industry experts who understand unique challenges and workflows. These vertical SaaS companies offer features and capabilities tailored to their industry. Compliance requirements, reporting capabilities, and specialized workflows are included.

Vertical SaaS caters to specialized industries like healthcare, finance, real estate, and construction. These industries offer unique software solutions that generic software can’t provide. With industry-specific solutions, vertical SaaS providers offer a better user experience. Clients experience increased efficiency and improved compliance when they choose vertical SaaS companies.

Vertical SaaS changing the industry

Vertical SaaS is revolutionizing the industry in two major ways. Firstly, businesses can operate more efficiently with specialized solutions tailored to their unique needs. This leads to increased productivity, reduced costs, and improved customer satisfaction.

The second major way that vertical SaaS is transforming the industry is through innovation. By offering specialized solutions, these companies are driving change and pushing the boundaries of possibility. They are developing features and capabilities that generic software can’t offer. This means businesses can take advantage of new technologies and explore innovative solutions that provide competitive advantages.

Improved collaboration

Vertical SaaS companies develop solutions that are often designed to improve collaboration within an industry. By providing a centralized platform that’s accessible to all stakeholders within an industry, vertical SaaS companies can ease communication and collaboration. This can lead to increased efficiency, reduced errors, and improved outcomes.

Top vertical SaaS companies offer specialized solutions to address unique industry challenges, leading to new and innovative solutions. Compliance and risk reduction are improved with industry-specific solutions that meet regulatory requirements, avoiding costly penalties.

Vertical SaaS examples

Veeva Systems is a vertical SaaS provider that specializes in solutions for the life sciences industry. Their solutions include customer relationship management (CRM), content management, and clinical trial management.

Zenefits is a vertical SaaS provider that specializes in solutions for the human resources industry. Their solutions include payroll, benefits management, and compliance management.

AccuFund is another vertical SaaS provider that specializes in solutions for the non-profit industry. These solutions include accounting, fundraising, and grant management.

Procore is a vertical SaaS provider that specializes in solutions for the construction industry. Their solutions include project management, financial management, and resource management.

Kareo is a vertical SaaS provider that specializes in solutions for the healthcare industry. Their solutions include electronic health records (EHR), medical billing, and practice management.

Vertical SaaS is transforming how businesses operate. With specialized solutions tailored to an industry’s unique needs, businesses can increase efficiency and save money on development costs. Furthermore, vertical SaaS provides data-driven insights that can help businesses gain a competitive edge in the market. As technology continues to evolve, it’s clear that vertical SaaS will continue to have a profound impact on the industry for years to come.