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Watches of Switzerland sees robust US demand, signs of UK recovery - Finance news and analysis from Global Banking & Finance Review
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Watches of Switzerland sees robust US demand, signs of UK recovery

Published by Global Banking & Finance Review

Posted on July 14, 2026

2 min read

· Last updated: July 14, 2026

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Watches of Switzerland sees robust US demand, signs of UK recovery

Watches of Switzerland: Financial Performance and Market Trends

July 14 (Reuters) - Luxury retailer Watches of Switzerland said on Tuesday that strong U.S. demand had carried into its new financial year, while the UK market showed encouraging signs of improvement, after annual sales and profit exceeded expectations.

US Market Drives Growth

The seller of Rolex and TAG Heuer watches has benefited from affluent U.S. consumers snapping up luxury timepieces amid a stock market boom. Its limited direct exposure to the Middle East and tourist shoppers also helped shield it from a slowdown in travel spending.

Potential Bidders and Market Valuation

Reuters reported on Monday, citing people familiar with the matter, that the company had held talks with potential bidders, as it believes the stock market undervalues the company despite its performance.

Share Price Movements

Shares in Watches of Switzerland were marginally lower on Tuesday after having risen to their highest level since July 2023 on Monday following the report. 

Financial Results and Outlook

Watches of Switzerland reported adjusted operating profit of £155 million ($207 million) on sales of £1.83 billion for the year ended May 3, 2026, above company-compiled analyst expectations of £148.4 million in profit on revenue of £1.78 billion.

Regional Performance and Expansion Plans

The retailer, which operates in the United States, Britain and Europe, said that the U.S. offered significant potential for further growth and market share gains after the region posted 24% sales growth and accounted for more than 50% of total group revenue.    

Strategic Focus for 2027

The company stuck to its outlook for fiscal year 2027 and said that it plans to focus on showrooms investments and selective acquisitions in the U.S. in the mid-term, as brands increasingly consolidate towards fewer, higher-quality stores.

Additional Information

($1 = 0.7487 pounds)

(Reporting by Simone Lobo in Bengaluru; Editing by Ronojoy Mazumdar, Rashmi Aich and Louise Heavens)

Key Takeaways

  • U.S. market remains primary growth engine: revenue up 24% to approximately $1.24 billion, now over half of group sales
  • U.K. market is recovering moderately, with 5% revenue growth and stronger momentum in the second half of FY26
  • Group achieved record overall revenue (£1.8 billion) and expects FY27 growth of 5–10% with EBIT margin expansion

Frequently Asked Questions

What did Watches of Switzerland report about US market demand?
Watches of Switzerland reported strong demand from wealthy US shoppers continuing into the new financial year.
Is there any recovery in the UK luxury retail sector?
Yes, Watches of Switzerland observed encouraging signs of improvement in the British market.
Who reported and edited the article about Watches of Switzerland?
The article was reported by Simone Lobo and edited by Ronojoy Mazumdar and Rashmi Aich.

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