This new tool provides small businesses with a listing profile which can significantly increase the number of pageviews on their website.

Vistaprint, a leading online provider of professional marketing products and services to micro business owners, today announces the launch of Local Listings, a new way for businesses to get listed online and become visible to potential customers. The new tool complements Vistaprint’s current product offering of printed marketing materials and enhances their expanding digital services, giving customers everything they need to build, grow and monetize their presence online.

Vistaprint’s powerful, user-friendly Local Listings tool leverages the technology of uberall, the leading online presence management platform, and is more affordable compared to other competitive offerings. Master listings, submitted by businesses, are shared with dozens of local directories including Google Maps, Guide Local and The Phone Book from BT, and updates can be made at any time.

Vistaprint has found that website customers who also have a local listings profile receive 62% more pageviews than those which only have a website. Local Listings is not only designed for bricks-and-mortar businesses but also online businesses which do not have a physical location.

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“Millions of small businesses rely on Vistaprint to market themselves, which today includes having a powerful online footprint. Local Listings starts the cycle by extending their business identity in order to make connections with customers looking to find products and services online,” said Scott Bowen, Vice President and GM Digital Services at Vistaprint. “Local Listings is critical for small businesses to ensure they can be easily found in today’s highly competitive and noisy markets.”

With online search being a primary source of information for consumers, particularly via mobile devices, being listed online is essential for small businesses. Recent studies from Statista show that online search and navigation content are the most popular online categories worldwide, with 88.5 percent of online audiences in May 2015. In fact, in the same year, nearly 40% of consumers in the UK used their smartphones to find information about local businesses, according to Google.

Local Listings is available for £5.99 per month after a one month free trial period. Additional features include:

  • A comparison tool for business owners to see what their listing footprint looks like prior to signing up for Local Listings
  • Extended metadata to feature a business’s industry, summary, and location map
  • Unlimited listing updates and tracking within the Local Listings dashboard
  • Site traffic attribution for Vistaprint website customers
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