Sungard Availability Services® (Sungard AS), a leading provider of information availability through managed IT, cloud and recovery services, has appointed Kathy Schneider as Chief Marketing Officer reporting directly to Andrew A. Stern, Sungard AS’ Chief Executive Officer.

Schneider will have global responsibility for Sungard AS’ marketing, market strategy and corporate communications. In this role, she will drive the company’s global go to market approach and brand strategy to further strengthen Sungard AS’ market relevance and recognition and to accelerate revenue growth. Schneider will also represent the voice of the customer, ensuring customer experience is integral to all Sungard AS’ business decisions. As such, she will assume leadership responsibility for Sungard AS’ European and North American Customer Advisory Boards (CABs). She will also serve in a key European leadership position as Sungard AS’ most senior executive in Europe.

Schneider joins Sungard AS after more than two decades of technology and business-to-business marketing experience at country, regional and global levels in both pre-IPO and Fortune 500 companies. Her most recent role was at Level 3 Communications, where she served as Senior Vice President, Product and Marketing, EMEA. Prior to Level 3, she led global Marketing and Communications at Criteo, a leader in digital marketing and big data. Schneider also spent 14 years at Dell Inc. where she held a variety of marketing leadership roles in the US and EMEA.

Speaking of the appointment, Andrew Stern said: “We are delighted to welcome Kathy to the Sungard AS leadership team as our CMO. Kathy has extensive experience developing global marketing strategies that have helped to achieve growth for both established and emerging IT businesses. As a proven marketing leader, Kathy will help Sungard AS elevate our brand, ensure that we are developing solutions aligned with customers’ evolving needs, and generate increased demand to drive growth.”

Remarking on her new role, Kathy Schneider said: “For more than 35 years, Sungard AS has been reputed as the market leader for delivering recovery solutions that keep enterprises and organisations ‘always on’ and able to meet their business objectives. Over the last several years, the company has transformed its solutions portfolio to also offer fully resilient production and recovery services. I am thrilled to be joining Sungard AS at such a pivotal time as it continues to evolve its solutions portfolio and help customers across their entire IT deployment.”

Brand Statement

The abbreviation for Sungard Availability Services is ‘Sungard AS’ as cited above.  Please use ‘Sungard AS’ when abbreviating the name rather than ‘Sungard’ or ‘SunGard,’ which may confuse the reader with another separate company with a similar name.