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Home > Top Stories > SEAT IS MOST IMPROVED FLEET MANUFACTURER OF THE YEAR

SEAT IS MOST IMPROVED FLEET MANUFACTURER OF THE YEAR

Published by Gbaf News

Posted on March 17, 2018

5 min read

Last updated: January 21, 2026

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SEAT secures prestigious Fleet News award at central London event
Recognition for its growing reputation for its service levels, innovative initiatives and fleet-friendly vehicles
Brand delivering more fleet vehicles than ever with true fleet sales up 50%
Ibiza highly commended in Best Small Car category and New Arona highly commended Best Compact SUV

SEAT UK has been named the Most Improved Fleet Manufacturer of the Year by Fleet News following a prestigious ceremony in central London.

Peter Collecting Award

Peter Collecting Award

On the 30th year of the Fleet News Awards, the brand secured one of the most hotly contested prizes, representing the pinnacle of fleet excellence in the eyes of industry.

Judged by some of the most respected fleets, leasing providers and industry specialists in the UK – chaired by ex-SMMT chief executive Christopher Macgowan and audited by Deloitte – only the best-performing manufacturers, suppliers and people take home awards.

Stephen Briers, Editor-in-chief of Fleet News said: “SEAT’s engagement with fleets and leasing companies has greatly improved. It’s been helped by the launch of some excellent new models but it has also restructured its account management team and introduced new initiatives that really make a difference to fleets and their drivers. SEAT wants to listen, learn and improve its service – in all three, it’s succeeding.”

SEAT Arona

SEAT Arona

SEAT UK Head of Fleet & Business Sales, Peter McDonald, commented: “SEAT has emerged as one of the most well-respected fleet manufacturers in the UK. To achieve the title of Most Improved Fleet Manufacturer of the Year is a thrilling moment for the fleet team and brand as a whole.

“Our growing portfolio of award-winning vehicles has been underpinned by a steadfast determination to offer excellent service, every time. With new initiatives like the four-day test drive scheme, brand new website tools for fleets and investment in its team of fleet specialists, the brand has taken huge steps; backed up by sales growth across fleet and true fleet despite an otherwise difficult market.”

In addition to the Most Improved Fleet Manufacturer win, SEAT was highly commended in the Best Small Car and Best Compact SUV categories for its Ibiza and New Arona respectively, adding to their growing reputation as class leaders, offering value, eye-catching design, practicality, technology and impressive driving dynamics.

SEAT UK recorded its best ever fleet and true fleet sales results in 2017, up by 33.7% and 49.4% respectively, cementing its position as the fastest growing fleet manufacturer in the top 20. This strong performance also enabled the brand to secure the Most Improved Manufacturer award in last month’s Fleet World Honours.

SEAT secures prestigious Fleet News award at central London event
Recognition for its growing reputation for its service levels, innovative initiatives and fleet-friendly vehicles
Brand delivering more fleet vehicles than ever with true fleet sales up 50%
Ibiza highly commended in Best Small Car category and New Arona highly commended Best Compact SUV

SEAT UK has been named the Most Improved Fleet Manufacturer of the Year by Fleet News following a prestigious ceremony in central London.

Peter Collecting Award

Peter Collecting Award

On the 30th year of the Fleet News Awards, the brand secured one of the most hotly contested prizes, representing the pinnacle of fleet excellence in the eyes of industry.

Judged by some of the most respected fleets, leasing providers and industry specialists in the UK – chaired by ex-SMMT chief executive Christopher Macgowan and audited by Deloitte – only the best-performing manufacturers, suppliers and people take home awards.

Stephen Briers, Editor-in-chief of Fleet News said: “SEAT’s engagement with fleets and leasing companies has greatly improved. It’s been helped by the launch of some excellent new models but it has also restructured its account management team and introduced new initiatives that really make a difference to fleets and their drivers. SEAT wants to listen, learn and improve its service – in all three, it’s succeeding.”

SEAT Arona

SEAT Arona

SEAT UK Head of Fleet & Business Sales, Peter McDonald, commented: “SEAT has emerged as one of the most well-respected fleet manufacturers in the UK. To achieve the title of Most Improved Fleet Manufacturer of the Year is a thrilling moment for the fleet team and brand as a whole.

“Our growing portfolio of award-winning vehicles has been underpinned by a steadfast determination to offer excellent service, every time. With new initiatives like the four-day test drive scheme, brand new website tools for fleets and investment in its team of fleet specialists, the brand has taken huge steps; backed up by sales growth across fleet and true fleet despite an otherwise difficult market.”

In addition to the Most Improved Fleet Manufacturer win, SEAT was highly commended in the Best Small Car and Best Compact SUV categories for its Ibiza and New Arona respectively, adding to their growing reputation as class leaders, offering value, eye-catching design, practicality, technology and impressive driving dynamics.

SEAT UK recorded its best ever fleet and true fleet sales results in 2017, up by 33.7% and 49.4% respectively, cementing its position as the fastest growing fleet manufacturer in the top 20. This strong performance also enabled the brand to secure the Most Improved Manufacturer award in last month’s Fleet World Honours.