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SEAT MAINTAINS POSITION AS FASTEST GROWING BRAND IN TRUE FLEET

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New SEAT Arona 3.4 White Studio
  • True Fleet sales up 54% YTD as Spanish brand continues momentum in November
  • Ebbon-Dacs sees Leaselink corporate demand for SEAT models grow by 83%
  • Despite industry decline, SEAT growth continues across all True Fleet subchannels including corporate and end-user markets
  • SEAT is the biggest mover in True Fleet, climbing from 19th to 13th most popular brand
  • Arona crossover model on sale now with outstanding RVs contributing to leading WLCs
New SEAT Arona 3.4 White Studio

New SEAT Arona 3.4 White Studio

SEAT UK has achieved True Fleet sales growth of 54% year-to-date* and has maintained its position as the fastest growing manufacturer in the channel.

Climbing from 19th to 13th most popular brand in fleet this year and with an expanding order-bank which points to sustainable growth, the Spanish manufacturer continues to resonate with business decision makers and company car drivers alike.

Leasing procurement specialist, Ebbon-Dacs, has also reported a huge rise in demand, with orders from its corporate customers via its Leaselink tool up 83%. Leaselink is the primary platform utilised by leasing companies to procure vehicles for corporate customers.

The positive sales trajectory of the brand continues as it introduces the all-new Arona crossover model, building on its planned product offensive in a year which also saw the introduction of the New Ibiza, hot on the heels of the five-star rated Ateca mid-sized SUV.

SEAT UK Head of Fleet and Business Sales, Peter McDonald, commented: "The results speak for themselves – the figures are a culmination of our plan to improve all elements of our proposition, from service levels to delivering great vehicles to our customers.

Peter fleet

Peter fleet

"We've been steadily building a dedicated team of people with real expertise, introduced initiatives like the four-day test drive programme and developed new vehicles which in many cases are cheaper to run and more desirable than the competition."

GraigGibbin, Director at Ebbon-Dacs, added: "When we were preparing a set of industry statistics to present at our annual customer conference, the growth in SEAT orders instantly stood out.  This growth propelled SEAT from 18th to 10th in the total number of orders, across all manufacturers, processed through Leaselink in the last 12 months."

Order books for the new Arona are now open following its official UK launch last week. Baby brother to the hugely successful Ateca, it recently received outstanding whole life cost (WLC) estimates – rated from just 51.13p per mile over its lifetime in 1.0 TSI 95PS form. This translates to a saving of around £50 per calendar month or more in entry-level SE trim according to Independent automotive data experts, cap.

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