SAS again tops all predictive and advanced analytics suppliers, according to the IDC report, IDC Worldwide Business Intelligence and Analytics Tools Software Market Shares, 2015: It’s Still About Self-Service.

With the most recent study showing SAS with a 31.6 per cent share for 2015, the company has always held the largest share in advanced and predictive analytics software (table 3), and has demonstrated continued growth since IDC began tracking the market in 1997.

Culture of innovation

“Analytics is the lifeblood of SAS. Our reputation is built on developing analytics software that delivers real value to our customers today and will continue to do so in the future,” said Hugo D’Ulisse, Head of Analytical Platform, SAS UK & Ireland. “Every day, we help organisations turn large amounts of data into knowledge they can use. We are attuned to the needs of our customers and are able to build software that they can grow with.”

SAS reinvests more than 20 per cent of annual revenue in research and development, a strategy designed to foster innovation. With 2015 revenue of $3.16 billion, SAS allocated more than $790 million into research and development last year.