The Firm will Develop a New Lifestyle, Hardware and Connectivity Brand for ROK

LOS ANGELES and NEW YORK- ROK Brands has named M&C Saatchi LA as their agency of record for strategic positioning and development of a new ROK brand which will launch in the second half of 2018. Financial terms were not disclosed.

M & C Saatchi LA will help ROK launch a new brand to promote its ROK Life service bundle, hardware and connectivity offerings. The new brand will deliver unrivaled value by bundling life services including family telemedicine, pharmacy savings and a consumer rewards program. The firm will craft the strategic positioning of the new ROK Brand, develop its visual identity, as well as create, produce and manage the launch of the new ROK Brand including any experiential activity and broader communications campaign.

“We love challenger brands – we are excited that ROK is looking to upset the status quo,” said Huw Griffith, CEO and Partner of M&C Saatchi LA. “We are looking forward to partnering with the team to create work that cuts through and makes the brand famous.”

“The ROK family of brands has grown because we recognize the potential of strong brand names,” noted Jonathan Kendrick, chairman and co-founder of ROK Brands. “We are delighted to be partnering with M&C Saatchi LA to bring ROK Brands to the next level in consumer awareness and value.”