Punter Southall Aspire, a leading UK investment and savings business, has made a strategic investment in Lexikin Limited, the founder of an online digital platform where people can securely record their assets, wishes, memories and legacies in case of fire, theft or death.
Punter Southall Aspire will become the company’s investment administration platform provider, offering its clients investments in ISAs, GIAs and SIPPs, using a range of multi-asset funds administered by Punter Southall Aspire.
The company will also offer financial planning services and advice to Lexikin’s corporate and individual clients on the investment of assets.
Established in 2015, Lexikin’s mission is to become the world’s number one digital executor. Its platform allows clients to confidentially record personal assets and then bequeath, insure and invest them. Using a unique facility, listed executors can securely access the online digital vault following the death of an individual using LexisNexis to prevent fraudulent access.
The company’s partners include an international network of leading law firms, a global insurance company and charities.
Adding the investment administration platform will boost the range of services Lexikin offers and generate additional revenue opportunities. Steve Butler, CEO, Punter Southall Aspire will become a non-executive director on the company’s board, providing counsel and guidance.
The deal is also important for Punter Southall Aspire, enabling it to further grow its investment platform and retail advisory business, established this year with the acquisition of Focus Oxford, a firm of Independent Financial Advisers.
Steve Butler, CEO, Punter Southall Aspire says, “We are delighted to make an investment in Lexikin – an ambitious and innovative technology start-up, which is a great fit for Punter Southall Aspire. The company has attracted an impressive number of clients and partnerships in a short time, including law firms, charities and a global insurance company. We’re pleased to be offering investment solutions and advice to help its clients manage their financial lives. We are also excited to be part of Lexikin’s future growth and success.”
Simon Stewart, Founder and CEO of Lexikin said, “Lexikin was founded as a result of my own experience when we lost information about my wife’s grandmother’s extraordinary life following her death. I wanted to create a secure platform to record all my family’s important documents and information, to make sure they got passed on correctly, should something happen to me. As a business, we’re expanding fast and with Punter SouthallAspire’s investment and support, we are confident we can achieve our next phase of growth. Lexikin has clever online ways to bequeath and insure your assets – we will now be able to add smart investment capabilities with dynamic feeds.”
In addition to the investment platform and financial advice through Punter Southall Aspire, Lexikin also offers a range of services through strategic partners. These include insurance solutions through Arthur J Gallagher, wills and codicils through its network of partner law firms in the UK and Ireland, asset valuation through Dreweatts, a top auctioneer and valuer, and Life Stories via a dedicated team of leading journalists, to record people’s precious memories using videos and books.