Parkway Parade to drive mobile payments with FavePay

Over 50 leading brands will participate including Miniso, Best Denki, Yoshinoya and Levi’s

Popular suburban shopping mall Parkway Parade, today announced an exclusive partnership with Southeast Asia’s leading loyalty and rewards platform, Fave. The partnership will see Parkway Parade adopt Fave’s mobile payments platform, FavePay, across the entire mall.

Over 50 leading brands within Parkway Parade have already agreed to accept FavePay including Miniso, Yoshinoya, Levi’s, Swensen’s, PUTIEN, Best Denki, and GNC. More participating brands are expected to be announced soon.

As part of Parkway Parade’s Great Singapore Sale campaign, all participating brands will provide an exclusive 6% cashback to merchants within the mall. This cashback will be granted immediately via the Fave app and can be redeemed at the next transaction. Hence, shoppers can now enjoy great discounts from all their favourite brands and enjoy cashback credit.

“This is a significant milestone for us. FavePay is only less than a year old and to already have the opportunity to work with Parkway Parade is a testimony to how quickly our service is catching on with Singaporean consumers,” said Ng Aik-Phong, Managing Director for Fave.

Ng added that “This is the first time that we are empowering a shopping mall with cashback credits earned at any other store accepting FavePay. This will increase loyalty to Parkway Parade and enable cross-selling across merchants and brands.”

With many retailers across Singapore now facing a slump in what is normally a busy period, this innovative partnership is set to combine the best of both the online and offline world to drive sales further.

According to Ms. Joey Teng, General Manager of Parkway Parade, “The collaboration with FavePay, not only enables our shoppers to enjoy a smooth payment process but also helps them to easily earn rewards, giving them all the more reason to return to one of Singapore’s leading shopping destinations.”

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