PANALITIX, the developer of cutting-edge tools for accountants in public practice, today announced that it has acquired 2020 GROUP USA as part of its global growth plan.
2020 GROUP USA is a membership group for progressive accountants and provides seminars, products and consulting help to its members. It also offers marketing and management support. The organization is the brainchild of Chris Frederiksen, the well-known seminar leader and consultant to accounting firms.
“2020 GROUP USA’s deep industry expertise, educational programs, and industry leading content compliments PANALITIX’s existing cloud application, marketing tools and training programs,” said Rob Nixon, CEO and founder of PANALITIX. “The acquisition bolsters our ability to support our members worldwide, bringing together an ever broader community of outstanding practicing accountants.”
“We are excited to be part of PANALITIX”, said Chris Frederiksen. “In my opinion, it is the world-leader in providing products and services that accountants can use right now to augment their Type 1 compliance services with more profitable and rewarding Type 2 business advisory services. They are also committed, as I am, to moving clients to the cloud and providing them with real-time, current and useful information, monitored by accountants. The PANALITIX platform allows accountants to take a quantum leap in value to their clients.”
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Christine Anuszkiewicz has been appointed as Executive Director for the US and will spearhead PANALITIX’s global expansion in North America.
For 21 years, Nixon has worked with accountants, coaching and advising them on business advisory services. PANALITIX is the latest venture for Nixon and business partner, Colin Dunn, with the first public version of the software released in April 2014 with the goal to positively impact more than 5 million businesses around the world via their outside accountants.
With links to leading cloud accounting packages including Xero and Intuit, PANALITIX is a content and marketing tool for accountants to support and grow their clients. “In a rapidly commoditizing industry, PANALITIX is a disruptive tool that helps accountants to provide real-time business advisory services,” says Nixon. Nixon also hinted that 2016 would be a year of product releases. “There has been significant investment in the product, with some market-leading changes coming this year.”