Alumni to partner with Randall Cobb in bank’s fan and customer engagement campaign
Associated Bank (NYSE: ASB) announced today a new partnership with Green Bay Packers alumni Donald Driver and Jerry Kramer, in celebration of 100 seasons with the Packers, and an extended partnership with Green Bay Packers receiver Randall Cobb.
Driver and Kramer, Packers legends and game champions, are well respected in the Green Bay community and across the nation. This announcement comes as the Packers and Associated Bank prepare to celebrate 100 years of football and partnership.
“As we reach 100 years of partnership with the Packers, there couldn’t be a better time to join forces with Donald and Jerry – both legendary Packers players and outstanding individuals,” said Christopher Piotrowski, executive vice president and chief marketing officer, Associated Bank. “They possessed a passion for their team and their fans while in Green Bay, much like Associated does for their customers and the community.”
The trio, spanning over three generations of Packers history, will be featured this season in the bank’s fan and customer engagement campaign with a wide range of marketing activities and community initiatives.
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“The Packers and Associated Bank have a legendary history and partnership that I am proud to be part of,” said Donald Driver. “I look forward to continuing that partnership and to help promote the great services Associated Bank provides.”
All three are Associated Bank customers.
Associated, the largest bank headquartered in Wisconsin, has been the Bank of the Packers Since Day One and proudly celebrates 100 years with the team and community. A high-profile marketing campaign will soon invite fans to “Join the Legacy” and experience the better side of banking.