‘Vision of putting an App in every accounting firm in the world’

MyFirmsApp, the number one custom App platform in the world for accountants in practice, has today announced that it has appointed the highly experienced, Mike Page as Head of Product Management and Customer Experience strategy. This newly created role is part of a strategic plan to constantly develop and improve the product and its’ value to customers and the growing end-user community. As App stacks and App Add on Communities grow, the role of MyFirmsApp as the leading App integrator for accountants will become increasingly critical.   The role itself extends to overseeing the development of the App platform and achieving the goal of putting an App in every accounting firm in the world.

Mike Page is a qualified accountant (FCCA) and brings a wealth of knowledge and understanding of the accountancy software market to MyFirmsApp as it continues its’ successful transformation into a world leading, digital-first App brand.  He has a proven ability in the definition, management and implementation of a diverse range of strategic projects in demanding environments and has held a number of positions with leading accountancy software companies including Advanced, Iris and Sage, where he was Head of Commercial, Small Business and before that, Product Manager for the Accountants Division.

Joel Oliver, CEO, MyFirmsApp said: “We are all delighted that Mike has joined us at such an important stage of the company’s growth and development plans. He has exactly the right attributes to help us achieve even greater success and his unique blend of business and technical knowledge will prove invaluable both in terms of product management and also in the support of the customer experience to ensure we deliver a first class service and retain clients for life.”

The company announced earlier this month that it has invested heavily in the development of a new platform that delivers the next generation of future proofed custom Apps for professional firms. The OneApp platform delivers a unique combination of content, tools, features and integration, with hundreds of variables, plus the option to upgrade to specific modules to customise the user experience.

“The introduction of OneApp gives accountants and their clients access to the worlds most advanced App platform with even more features, tools, tax data and content,” comments Mike Page.

“We have worked closely with Apple to bring to market a solution that works with its’ strict new rules and regulations and provides accountants and bookkeepers with more flexibility and more choice in which App they choose to employ. The opportunities are huge and the level of engagement made possible through an App can only result in more contact with customers, increased customer satisfaction and a higher lifetime value.”