MyAlerts Acquired by Think3

MyAlerts technology empowers customers through innovative, personalized e-commerce marketing

AUSTIN, Texas- Think3, has acquired MyAlerts Inc., an e-commerce marketing platform used by top retail and consumer sites to capture purchase intent, driving consumers back to sites at a rate of 5-10 times and converting browsers into buyers.

Top sites, including Home Depot, JCPenney, Target and Cars.com, utilize MyAlerts to offer consumers automated alerts — from back in stock to registry and price alerts. Real-time, personalized alerts allow customers to tune into and increase engagement with sites, brands, categories and products and deliver greater relevance to customers.

MyAlerts augments campaign marketing, focused on what retailers want to sell, with customer designed marketing, focused on what customers want to buy. The platform and alert options use change events on a site, such as price drops, product availability or new products added, and turns them into micro-marketing events.

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This helps retailers solve top customer experience issues and delivers 100 percent relevant alerts to their site visitors, taking email marketing and challenges like cart abandonment to the next level. MyAlerts’ results demonstrate the impact with:

• 11 million users who have active alerts
• $1.4 billion in future purchase intent tracked
• 80% average open rates
• $7.23 average revenue generated per alert

Now as part of the Think3 portfolio, MyAlerts and Think3 will continue to invest in customer success while ensuring customers continue to receive the highest level of customer service, product delivery and technical support. MyAlerts will also become a key component of the Think3 Prime program — enabling customers to utilize software across more than 70 other portfolio companies at no additional charge.

Andy Tryba, Think3 founder, with more than 20 years of experience managing global companies for growth and profitability, is the new CEO of MyAlerts.

“This is an exciting time in e-commerce, marketing and personalization. Trailblazers are propelling businesses by tapping into the power of technology and AI-driven personalization,” said Tryba. “MyAlerts sets itself apart as an innovator in a world where multitasking mobile shoppers and online consumer options expand daily. Personalized experiences are the present and future of the retail and consumer markets. We are delighted to welcome MyAlerts to the Think3 portfolio.”

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