• The average marketing worker rates their happiness as 8.13/10

MARKETING workers, including those working in communications and advertising, are the UK’s happiest workers, according to new research.

A survey of 1,024 UK workers, by workplace incentives and rewards provider, One4all Rewards, and published in The 2018 Happiness Survey, surveyed employees from different age groups, genders and industries, asking them to score how happy they are in their current roles out of 10*.

The data revealed that the marketing industry is the happiest industry in the UK boasting the happiest employees – with staff in this sector rating their happiness as a glowing 8.13 out of 10 higher than any other industry, with the national average being 6.81 out of 10.

In addition, 69% of marketing workers felt extremely happy in their role, with them scoring their workplace happiness level as 8 or more out of 10. Which makes marketing workers the happiest in the UK.

Unsurprisingly, marketing workers felt it was the remuneration they receive for the work they do – such as salary and wages – that plays the most important (50%) role in their happiness.


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But softer factors such as the relationships workers have with their colleagues (37%) and the nature of the work that they do (31%) followed in second and third place.

Marketing workers also stated their annual leave allocation (18%) as well as their physical working environment, including their workplace temperature and appearance (12%) play a key part in their happiness in their current role.

Alan Smith, UK Managing Director at One4all Rewards, said: “It is interesting to see how happiness levels can vary and that those working in the marketing sector are found to be the UK’s happiest workers. Despite expectations that salary is the main driver of workplace happiness, the relationships they have with their colleagues do also plays a key factor in their morale at work.

“Clearly, the marketing workforce recognises that money is not everything. In order to maintain or significantly improve morale, it is important for employers within the marketing sector to take note of what drives individuals in their workforce.”

One4all Rewards are industry experts in benefits and rewards. Working with over 6,000 businesses of all sizes nationwide, One4all Rewards helps to transform customer and employee relationships through successful rewards and incentive schemes.

For more information and to read The 2018 Happiness Survey, visit

The top 10 factors that play a key part in marketing workers happiness

  1. Salary or wages – 59%
  2. The nature of the work – 35%
  3. Relationships with colleagues – 30%
  4. The workload – 24%
  5. Relationships with management – 22%
  6. Financial based bonuses – 20%
  7. The physical working environment – 15%
  8. Training opportunities – 15%
  9. Annual leave allocation – 13%
  10. Work social events – 13%