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Finance

KEVIN MCCLOUD’S HAB HOUSING TOPS EQUITY CROWDFUNDING

Published by Gbaf News

Posted on October 1, 2013

5 min read
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Hab Housing Sets Crowdfunding Record

World Record to Bring Home £1.9m Investment on Crowdcube

Kevin McCloud

Kevin McCloud

Investment will finance growth of Hab Housing as it moves to lead UK market for custom build homes

Background and Foundation by Kevin McCloud

The sustainable housing developer Hab Housing, founded in 2007 by writer, designer and broadcaster Kevin McCloud, has successfully raised £1,904,540 million on the equity crowdfunding platform Crowdcube. This makes it the biggest amount ever raised using an equity crowdfunding platform. Having extended its pitch after meeting its original £1 million target in 46 days, it overfunded by 90 per cent. Crowdcube has now helped over 70 British businesses to raise a total of £13.5 million.

New Shareholders Join the Vision

A total of 649 people are new shareholders in Hab Housing, making investments ranging from £100 to £150,000. The company’s vision is to build beautiful and environmentally-friendly housing at a price that most people can afford. It will use the money raised to develop its business, and take advantage of opportunities offered by the rapidly-growing UK market for custom build homes.

Founding director Kevin McCloud says: “We find it gratifying that so many people have joined Hab’s merry band of shareholders. From day one, Hab has been fuelled by passion, commitment and vision, and although it has felt lonely at times we now feel vindicated and invigorated by the backing of the people who have thrown their encouragement and financial support behind us. Crowdcube have been an excellent bunch to work with through the funding process, aiding greatly in demystifying the peer-to-peer funding world.”

Luke Lang, co-founder of Crowdcube, comments: “We’re thrilled that an innovative company such as Hab Housing turned to Crowdcube to help it take advantage of the new market opportunity it has identified. Britain is full of people with great ideas. Crowdfunding is transforming equity finance by giving budding businesses an alternative way to attract investment, through showcasing the opportunity online and inspiring a new breed of angel.”

Investor Benefits and Tax Incentives

Those investing in Hab Housing are eligible for the Enterprise Investment Scheme (EIS), which offers income tax relief of up to 30 per cent on the amount invested and no capital gains tax on disposal.

As well as now owning a combined share of 25.39 per cent of the equity in its business, investors have been offered preferential terms on a Hab custom build home, invitations to project visits and exclusive events with Kevin McCloud. Hab Housing aims to offer investors a 5 per cent dividend by the end of 2016.

World Record to Bring Home £1.9m Investment on Crowdcube

Kevin McCloud

Kevin McCloud

Investment will finance growth of Hab Housing as it moves to lead UK market for custom build homes

The sustainable housing developer Hab Housing, founded in 2007 by writer, designer and broadcaster Kevin McCloud, has successfully raised £1,904,540 million on the equity crowdfunding platform Crowdcube. This makes it the biggest amount ever raised using an equity crowdfunding platform. Having extended its pitch after meeting its original £1 million target in 46 days, it overfunded by 90 per cent. Crowdcube has now helped over 70 British businesses to raise a total of £13.5 million.

A total of 649 people are new shareholders in Hab Housing, making investments ranging from £100 to £150,000. The company’s vision is to build beautiful and environmentally-friendly housing at a price that most people can afford. It will use the money raised to develop its business, and take advantage of opportunities offered by the rapidly-growing UK market for custom build homes.

Founding director Kevin McCloud says: “We find it gratifying that so many people have joined Hab’s merry band of shareholders. From day one, Hab has been fuelled by passion, commitment and vision, and although it has felt lonely at times we now feel vindicated and invigorated by the backing of the people who have thrown their encouragement and financial support behind us. Crowdcube have been an excellent bunch to work with through the funding process, aiding greatly in demystifying the peer-to-peer funding world.”

Luke Lang, co-founder of Crowdcube, comments: “We’re thrilled that an innovative company such as Hab Housing turned to Crowdcube to help it take advantage of the new market opportunity it has identified. Britain is full of people with great ideas. Crowdfunding is transforming equity finance by giving budding businesses an alternative way to attract investment, through showcasing the opportunity online and inspiring a new breed of angel.”

Those investing in Hab Housing are eligible for the Enterprise Investment Scheme (EIS), which offers income tax relief of up to 30 per cent on the amount invested and no capital gains tax on disposal.

As well as now owning a combined share of 25.39 per cent of the equity in its business, investors have been offered preferential terms on a Hab custom build home, invitations to project visits and exclusive events with Kevin McCloud. Hab Housing aims to offer investors a 5 per cent dividend by the end of 2016.

Key Takeaways

  • Hab Housing raised a record £1.9 million through equity crowdfunding on Crowdcube in September 2013.
  • The campaign surpassed its £1 million target by 90 %, attracting around 649 investors with stakes from £100 to £150,000.
  • Investors now hold about 25 % of Hab’s equity and benefit from EIS tax relief, preferential home terms, and a promised 5 % dividend by end‑2016.
  • Funds will be used to expand Hab Housing’s custom build and sustainable housing business in the UK.
  • The raise set a global equity crowdfunding record at the time, beating the £1.5 million benchmark previously held.

Frequently Asked Questions

Who founded Hab Housing?
Hab Housing was founded in 2007 by writer, designer and broadcaster Kevin McCloud.
How much did Hab Housing raise and how quickly?
It raised £1,904,540, surpassing its £1 million target in 46 days.
How many investors participated and what equity do they hold?
About 649 investors participated, now holding approximately 25 % of the company’s equity.
What incentives did investors receive?
They are eligible for up to 30 % income tax relief via EIS, no capital gains tax, preferential terms on a custom‑build home, invitations to visits and events, and a potential 5 % dividend by end‑2016.
What will the raised money be used for?
The capital will fund growth of Hab Housing in the UK custom‑build sustainable housing market.

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