Connect with us

Global Banking and Finance Review is an online platform offering news, analysis, and opinion on the latest trends, developments, and innovations in the banking and finance industry worldwide. The platform covers a diverse range of topics, including banking, insurance, investment, wealth management, fintech, and regulatory issues. The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website. .

Top Stories

COUPA HIRES CHANDAR PATTABHIRAM AS CHIEF MARKETING OFFICER

COUPA HIRES CHANDAR PATTABHIRAM AS CHIEF MARKETING OFFICER

Former Marketo CMO to lead Coupa’s Global Marketing Strategy and Operations 

Coupa Software (NASDAQ:COUP), a leader in cloud-based spend management, announced today that storyteller, digital marketing executive, and veteran software industry marketer Chandar Pattabhiram has joined the company as its chief marketing officer (CMO).

Named one of five CMO’s to follow this year by LinkedIn, Pattabhiram has more than 23 years of experience in both fast-paced and large technology companies including Marketo, IBM, Badgeville, Cast Iron Systems, Jamcracker, and Anderson Consulting (now Accenture). Pattabhiram served recently as CMO at Marketo where he was responsible for all aspects of marketing. He led efforts to position Marketo as the digital marketing industry innovation leader and the best solution for high-growth and enterprise businesses.

Pattabhiram and his team transformed the Marketo brand from a marketing automation tool to the leading engagement marketing platform for the enterprise. At Badgeville, Pattabhiram was head of worldwide marketing and during his tenure the company won several industry awards for innovative storytelling including the Best Platform-as-a-Service for 2013.

As vice president at IBM Cast Iron Systems, Pattabhiram was responsible for all product marketing and channel marketing efforts. He helped transform the company from an appliance offering to the number one cloud integration platform. In 2010, IBM acquired Cast Iron as a centerpiece of its Cloud strategy.

Pattabhiram also spent time at Andersen Consulting (now Accenture) as an advisor to Fortune 500 companies in the high-tech, retail, and oil and gas industries.

As CMO at Coupa, Pattabhiram will manage all aspects of marketing including, demand gen, corporate, product, and industry marketing as well as lead the company’s global marketing strategy.

“Coupa has the core essentials of being a game changer: a unique competitive advantage in a huge, must-have market category via innovation, proven customer success and a vibrant company culture,” Pattabhiram said. “I am honored to join such a world-class company, and my vision is to create a marketing engine that helps build the best brand, drive revenue and ultimately win the marketing battle in the spend management sector.”

Known for his mantra “marketing is about winning the battle for the mind,” Pattabhiram brings to Coupa proven strategies and tactics on how to build a brand that connects with customers emotionally. “Marketing begins with storytelling,” he said. “It takes the art of storytelling to reach the heart and to build a bond. I believe that if you reach the heart, then you’ve captured the mind.”
“Chandar is a proven, results-driven marketing executive who strongly believes that fostering a culture of empowerment, recognition and fun is the key formula for building and scaling high-performance marketing teams,” said Rob Bernshteyn, CEO at Coupa.  “I look forward to him expanding our global marketing footprint to take Coupa even higher. Chandar is a natural fit for Coupa, and we are ready to support him and what he brings to the table.”

Pattabhiram is currently a strategic advisor to Gainsight, and LendingUSA.com.

He will join the Coupa team in late August.

Global Banking & Finance Review

 

Why waste money on news and opinions when you can access them for free?

Take advantage of our newsletter subscription and stay informed on the go!


By submitting this form, you are consenting to receive marketing emails from: Global Banking & Finance Review │ Banking │ Finance │ Technology. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Recent Post