Brazil rare earths miner Viridis to sell to US, European buyers, not China, CEO says - Finance news and analysis from Global Banking & Finance Review
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Brazil rare earths miner Viridis to sell to US, European buyers, not China, CEO says

Published by Global Banking & Finance Review

Posted on May 28, 2026

3 min read

· Last updated: May 28, 2026

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Viridis Mining to Prioritize US, European Buyers for Brazil Rare Earths

Viridis Mining Advances Colossus Project with Focus on Western Offtake

By Oliver Griffin

Strategic Offtake Discussions and Facility Launch

SAO PAULO, May 28 (Reuters) - Australian rare earths miner Viridis Mining and Minerals is in advanced discussions with potential offtake buyers in Europe and the U.S. for its Colossus mine in Brazil's Minas Gerais state, CEO Rafael Moreno told Reuters, adding that the company was not pursuing Chinese interest. 

New Research and Processing Center

Viridis on Thursday inaugurated its rare earth research and processing center in Pocos de Caldas as it prepares the project to hit steady-state production by the end of 2028, Moreno said. The facility will produce the mine's first mixed rare earth carbonate, containing minerals such as neodymium and terbium, among others, and help ease offtake negotiations with buyers, he said.

Global Context and Supply Chain Diversification

The center's opening comes amid a global scramble for rare earths and critical minerals as governments in Europe and the U.S. try to reduce their dependence on China for the materials, which are vital for electric cars and defense systems.

While Viridis has received global interest from offtakers - buyers who commit to purchasing specified volumes over time - the company will work exclusively with Western buyers, despite strong Chinese interest, the CEO added. 

Company Strategy and Market Dynamics

"We took a stance pretty early on to go down the Western route. As diversification of supply chains occurs, we believe we'll get better value for our products versus the suppression of prices that China is able to do when all the product goes there," Moreno said on Wednesday, adding discussions with investors and lenders have focused on the project remaining outside of Chinese supply chains.

China’s Dominance in Rare Earths

China accounts for 60% of global mine production and 90% or more of refined production of rare earths. Beijing introduced export restrictions in April 2025 in response to U.S. tariffs and has repeatedly defended the measures, saying it approves eligible requests.

Project Details and Financing

Colossus is Viridis' first project in Brazil, though the company also operates in Australia and Canada. The center is expected to process up to 100 kilograms of ore per hour. 

Investment and Funding Timeline

The project is expected to cost $360 million to $370 million, Moreno said, adding that the investment could increase to $400 million if lenders request Viridis hold additional working capital.  Project financing is expected to be completed in the third quarter, he added. 

(Reporting by Oliver GriffinEditing by Rod Nickel)

Key Takeaways

  • Viridis has opened a rare earth research and processing centre in Poços de Caldas, Brazil, to produce mixed rare earth carbonate and expedite negotiations with Western offtakers; steady‑state production is targeted by end‑2028.
  • The company is actively pursuing offtake agreements exclusively with U.S. and European buyers, deliberately excluding China to capture premium pricing and align with Western supply‑chain diversification strategies.
  • This move is part of a broader trend as China—currently accounting for around 70% of global rare earth mining and over 90% of refining—tightens export controls, prompting Western nations to seek alternative supply sources.
  • Viridis’ Colossus project boasts over 200 million tonnes of initial reserves and holds a Letter of Support for project financing, underpinning its long mine life and financial viability.

References

Frequently Asked Questions

Who is Viridis Mining selling its rare earths to?
Viridis Mining is focusing on selling rare earths from its Brazil mine to buyers in the US and Europe, not China.
Where is Viridis Mining's rare earths project located?
The Colossus mine is located in Minas Gerais state, Brazil, with a new processing center in Pocos de Caldas.
When will steady-state production begin at Viridis's Colossus project?
Steady-state production at the Colossus mine is planned to begin by the end of 2028.
Why is Viridis avoiding selling to China?
Viridis aims to diversify supply chains and obtain better value, avoiding price suppression associated with China.
How much is the Colossus rare earths project expected to cost?
The project will cost between $360 million and $370 million, potentially rising to $400 million if extra working capital is required.

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