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Birkenstock raises revenue forecast on strong demand, shares jump - Finance news and analysis from Global Banking & Finance Review
Finance

Birkenstock raises revenue forecast on strong demand, shares jump

Published by Global Banking & Finance Review

Posted on August 13, 2026

2 min read

· Last updated: August 13, 2026

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Birkenstock Ups Revenue Forecast as Premium Sandal Demand Drives Shares Higher

Birkenstock’s Financial Performance and Market Drivers

Strong Demand and Share Price Surge

Aug 13 (Reuters) - Birkenstock raised its full-year sales growth forecast and beat quarterly revenue estimates on Thursday, banking on resilient full-price demand for its premium sandals from affluent shoppers, sending its shares up 7% premarket.

Resilience Amid U.S. Discretionary Spending Pullback

Strong pricing power and brand loyalty have helped companies such as Birkenstock that cater to wealthier consumers remain largely insulated from a wider pullback in U.S. discretionary spending affecting much of the apparel and footwear sector.

Product and Channel Performance

Premium Product Demand

Demand for the company's high-end sandals, clogs and closed-toe shoes has remained resilient for the quarter, while its expanding direct-to-consumer business and retail footprint have helped drive growth across regions.

Direct-to-Consumer Sales

Direct-to-consumer sales, or sales made via its own stores and website, rose 14% and accounted for nearly 39% of quarterly revenue.

Regional Performance and Market Uncertainties

Middle East and Gulf Market

The Middle East conflict is still a source of uncertainty in the Gulf market, but the impact on the quarter was more contained than initially anticipated, the company said.

Growth Across Regions

Its Asia-Pacific sales jumped 18% on a reported basis during the quarter, while the Americas grew 11% and EMEA rose 15%.

CEO Commentary

"EMEA delivered strong results and APAC remains on track to grow at twice the pace of the other segments for the full year," CEO Oliver Reichert said.

Updated Forecasts and Financial Results

Revenue Growth Outlook

Birkenstock now expects fiscal year 2026 revenue growth of 15% on a constant currency basis, compared with its earlier forecast of a 13% to 15% rise.

Quarterly Revenue and Earnings

The company's third-quarter revenue rose 13% to 719.5 million euros ($829.08 million), compared with analysts' estimate of 713.4 million euros, according to data compiled by LSEG.

It earned 0.74 euro per share on an adjusted basis, compared with estimates of 0.76 euro per share.

($1 = 0.8678 euros)

(Reporting by Sanskriti Shekhar in Bengaluru; Editing by Mrigank Dhaniwala and Devika Syamnath)

Key Takeaways

  • Strong demand from affluent consumers and pricing power led Birkenstock to beat quarterly revenue projections and raise its FY2026 growth forecast to ~15% at constant currency (sec.gov)
  • Direct‑to‑consumer revenue rose 14%, making up nearly 39% of quarterly sales, supported by expanded retail footprint and resilience amid tariff and geopolitical pressures (sec.gov)
  • Regional performance was robust: Asia‑Pacific grew 18%, EMEA 15%, Americas 11%, with CEO noting APAC is on track to grow at twice the pace of other segments (sec.gov)

References

Frequently Asked Questions

How much did Birkenstock's shares increase after the announcement?
Birkenstock's shares jumped 7% in premarket trading following the raised revenue forecast and strong quarterly results.
Which regions saw the highest sales growth for Birkenstock?
The Asia-Pacific region saw sales jump 18%, while the Americas grew 11% and EMEA rose 15% during the quarter.
What percentage of Birkenstock’s quarterly revenue came from direct-to-consumer sales?
Direct-to-consumer sales accounted for nearly 39% of Birkenstock’s quarterly revenue.
How did the Middle East conflict impact Birkenstock’s quarterly performance?
The Middle East conflict caused uncertainty in the Gulf market, but its impact on the quarter was less than initially anticipated.

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