GBAF Logo
Global Banking & Finance Awards® 2026 Nominations open, free to enter Nominate now →
Best Buy forecasts upbeat sales on steady gadgets demand, ads and marketplace growth - Finance news and analysis from Global Banking & Finance Review
Finance

Best Buy forecasts upbeat sales on steady gadgets demand, ads and marketplace growth

Published by Global Banking & Finance Review

Posted on May 28, 2026

3 min read

· Last updated: May 28, 2026

Add as preferred source on Google

Best Buy forecasts upbeat sales as AI gadgets boost demand; shares rise

Best Buy's Strong Performance and Future Outlook

By Savyata Mishra

May 28 (Reuters) - Best Buy on Thursday forecast second-quarter sales above Wall Street estimates after beating quarterly expectations on steady demand for AI-powered smartphones and gaming consoles as well as growth in its ads and marketplace channels.

Shares of the U.S. electronics retailer surged 18%. They are down about 10% over the past 12 months.

Growth Driven by AI and Innovation

Best Buy is doubling down on fast-growing categories such as AI glasses, 3D printers and collectibles, while continuing to partner with companies including OpenAI and Google to capture tech innovation, the company said.

May sales rose at a high-single-digit pace but are expected to slow to about 1% in the current quarter following last year's strong Nintendo Switch 2 launch. The outlook is still stronger than analysts' expectation of a 0.4% decline.

Consumer Trends and Spending Patterns

Shoppers remain selective on big-ticket purchases amid concerns over rising fuel costs, but are still willing to spend on higher-priced products prompted by replacement needs or new technology.

Inventory and Supply Chain Management

Executives "dispelled any concerns about inventory supply" from memory chip shortage, Citi analysts said in a note, after pulling forward imports during the quarter as a global shortage tied to AI-led demand lifted component prices.

"At this point, we do not see indications of material inventory supply constraints for the rest of FY27," CFO Matt Bilunas said in a post-earnings call.

The company expects only limited demand impact from the resulting product price hikes in the current quarter as customers adjust purchases across price tiers to stay within budget.

Shift to Higher-Margin Businesses

Leadership and Strategic Focus

Bonfig, who will succeed current CEO Corie Barry in November, outlined plans to sharpen focus on the company's retail, media and technology platform, expand its reach through marketplace offerings and enhance the customer experience.

AI Hardware Upgrades and Industry Trends

The next 12 months could prove to be a sweet spot for AI-driven hardware upgrades as early-generation AI PCs come down in price, said Michael Ashley Schulman, partner at Cerity Partners.

A day earlier, HP said AI PC shipments are increasing rapidly, now marking up 44% of its total PC shipments in the second quarter, a significant rise from more than 35% in the previous quarter.

Financial Forecast and Performance

The retailer maintained its fiscal 2027 forecast of comparable sales in the range of a 1% decline to a 1% rise, with adjusted profit per share between $6.30 and $6.60.

Comparable sales rose 2% in the quarter ended May 3, rebounding from a 0.7% drop a year earlier and above analysts' expectation of about 1%, according to data compiled by LSEG.

Best Buy reported profit of $1.28 per share, compared with $1.15 per share a year ago, and beat analysts' estimate of $1.23 per share.

(Reporting by Savyata Mishra in Bengaluru; Editing by Pooja Desai)

Key Takeaways

  • Best Buy sees Q2 sales beating Wall Street forecasts, thanks to steady computing and mobile demand and gains in advertising and marketplace segments.
  • Comparable‑store sales rose 2% in Q1 (ended May 3), rebounding from a year‑earlier drop — sales growth in May was strong but expected to slow in Q2 to ~1%, still above the ~0.4% decline expected by analysts (LSEG).
  • CEO Corie Barry will step down on October 31 and be succeeded by Jason Bonfig, who will focus on expanding the more profitable Best Buy Ads and marketplace businesses.

References

Frequently Asked Questions

Who is taking over as Best Buy CEO later this year?
Jason Bonfig, a company veteran, will succeed Corie Barry as CEO at the end of October.
What strategies is Best Buy using to drive profit growth?
Best Buy is focusing on expanding higher-margin advertising and marketplace businesses, as well as services like Geek Squad support and paid memberships.
How did Best Buy perform in the first quarter?
Best Buy reported Q1 earnings of $1.28 per share, beating analyst estimates, with comparable sales rising 2%.
How is Best Buy responding to rising component costs?
Best Buy has increased imports of computers and electronics to offset rising memory costs driven by global AI-led demand.

Tags

Related Articles

More from Finance

Explore more articles in the Finance category