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Best Buy forecasts upbeat sales on steady gadgets demand, ads and marketplace growth

Published by Global Banking & Finance Review

Posted on May 28, 2026

3 min read

· Last updated: May 28, 2026

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Best Buy forecasts upbeat quarterly sales on steady gadgets demand; shares up

By Savyata Mishra

Best Buy’s Strong Performance and Future Outlook

May 28 (Reuters) - Best Buy on Thursday forecast second-quarter sales above Wall Street estimates and beat first-quarter earnings expectations on steady smartphone and gaming console demand as well as growth in its ads and marketplace channels.

Shares of the U.S. electronics retailer rose nearly 10% before the bell. They are down about 10% over the past 12 months.

Leadership Transition and Strategic Focus

CEO Corie Barry is set to step down at the end of October and will be succeeded by Jason Bonfig, a company veteran who is expected to focus on expanding its higher-margin advertising and marketplace businesses.

Expanding Offerings and Memberships

Best Buy has been doubling down on offerings such as Geek Squad support and paid memberships, with Switch 2, PS5 and Xbox, AI glasses and health wearables supporting demand.

Sales Performance and Consumer Trends

Comparable sales rose 2% in the quarter ended May 3, rebounding from a 0.7% drop a year earlier and above analysts' expectation of about 1%, according to data compiled by LSEG.

Consumer Spending Patterns

Shoppers remain selective about big-ticket purchases amid anxiety over rising fuel costs but are still willing to spend on higher-priced products prompted by replacement needs or new technology.

Quarterly Sales Outlook

Sales growth in May rose at a high-single-digit pace but is expected to slow to about 1% in the current quarter following last year's strong Nintendo Switch 2 launch, CFO Matt Bilunas said. The outlook is still stronger than analysts' expectation of a 0.4% decline.

The retailer maintained its fiscal 2027 forecast of comparable sales in the range of a 1% decline to a 1% rise, with adjusted profit per share between $6.30 and $6.60.

Shift to Higher-Margin Businesses

Incoming CEO’s Vision

Incoming CEO Bonfig outlined plans to sharpen focus on the company's retail, media and technology platform, expand its reach through marketplace offerings and enhance the customer experience.

Supply Chain and Technology Trends

It has been ramping up imports of computers and other electronics to offset rising memory costs as a global shortage tied to AI-led demand drives up component prices.

AI-Driven Hardware Upgrades

"Looking forward, the 2026-27 window could be a sweet spot for AI-enabled hardware upgrades as the first generation of AI PCs becomes more affordable," Michael Ashley Schulman, partner at Cerity Partners, said.

Financial Results

Best Buy reported first-quarter earnings of $1.28 per share, beating analysts' estimate of $1.23 per share.

(Reporting by Savyata Mishra in Bengaluru; Editing by Pooja Desai)

Key Takeaways

  • Best Buy sees Q2 sales beating Wall Street forecasts, thanks to steady computing and mobile demand and gains in advertising and marketplace segments.
  • Comparable‑store sales rose 2% in Q1 (ended May 3), rebounding from a year‑earlier drop — sales growth in May was strong but expected to slow in Q2 to ~1%, still above the ~0.4% decline expected by analysts (LSEG).
  • CEO Corie Barry will step down on October 31 and be succeeded by Jason Bonfig, who will focus on expanding the more profitable Best Buy Ads and marketplace businesses.

References

Frequently Asked Questions

Who is taking over as Best Buy CEO later this year?
Jason Bonfig, a company veteran, will succeed Corie Barry as CEO at the end of October.
What strategies is Best Buy using to drive profit growth?
Best Buy is focusing on expanding higher-margin advertising and marketplace businesses, as well as services like Geek Squad support and paid memberships.
How did Best Buy perform in the first quarter?
Best Buy reported Q1 earnings of $1.28 per share, beating analyst estimates, with comparable sales rising 2%.
How is Best Buy responding to rising component costs?
Best Buy has increased imports of computers and electronics to offset rising memory costs driven by global AI-led demand.

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