Xoxoday, the experiential rewards, engagement and loyalty solution provider for enterprises, has acqui-hired Bluebulb.in, a localised tours/experiences and activities start-up based in Mumbai. The company, which provides social platforms for enterprises to digitise rewards and engagement, would integrate Blue Bulb’s unique local activities to make the experience catalogue more attractive.

Blue Bulb, has been selling unique local experiences primarily to locals in Mumbai, Bangalore and Goa for the last 8 years.

Xoxoday which currently works with 800+ enterprises like HCL, ITC, Eclerx, Adobe, Siemens, etc. is funded by Club Mahindra and Kshatriya Ventures. Experiences as reward and engagement solutions are provided to small, medium and large enterprises for their employees/channel partners/customers loyalty program to influence positive behaviour which delivers business value to the organizations.

The experiences via social reward and engagement platforms help HRs to simplify tasks like improving productivity, efficiency of the employees, reduce cost of hiring, reduce attrition, and provide better ROI for HR investments along with other benefits. Marketing organizations purchase the digitised program and experiences to achieve targets by gamifying sales person target, channel partner engagement, referral and trade schemes.

The unique Blue Bulb local experiences that will get integrated with Xoxoday experiences will be offered to existing enterprise customers to engage their workforce for their team bonding activities and rewards. The same experiences will be available for members of Club Mahindra, an investor with Xoxoday.

While commenting on the new acquisition, Sumit Khandelwal, Co-founder, Xoxoday said, “We believe that Blue Bulb’s unique local experiences would add value to our business and will help us to improve our relationship with the vendors of the experiences. Also, we are glad to have a passionate entrepreneur like Mr. Regan Rodrigue, Co-founder, Blue Bulb joining Xoxoday as AVP sales to drive business in Mumbai and Western region.”

Khandelwal added, “Xoxoday would definitely refine these experiences using our superior technology, RNR and customer loyalty program.”