Published by Global Banking & Finance Review®
Posted on March 10, 2026
1 min readLast updated: April 1, 2026
Add as preferred source on GoogleVolkswagen CEO Oliver Blume says deterioration in global volatility, particularly the Middle East conflict, could dent demand for premium brands Audi and Porsche, even though supply chains are stable. The US remains key, but a 10% target share is now long‑term.
WOLFSBURG, March 10 (Reuters) - Conflict in the Middle East is not impacting Volkswagen's supply chain but could hit demand for its premium marques Audi and Porsche, group CEO Oliver Blume said on Tuesday after reporting annual results.
"We are simply seeing how volatile and fragile our world is, with new issues arising every month," Blume said, pointing to a potential drag on sales from the conflict in the region, where volumes are modest but margins high.
He added that the United States remains an important market for Volkswagen but said a targeted market share there of 10% had faded into the long term.
(Reporting by Rachel MoreEditing by Ludwig Burger)
No, Volkswagen CEO Oliver Blume stated that the conflict in the Middle East is not currently impacting the company's supply chain.
Volkswagen's premium marques, specifically Audi and Porsche, could see reduced demand in the Middle East.
Though sales volumes are modest, the Middle East market provides high margins for Volkswagen's premium brands.
Oliver Blume indicated that while the US is still important, reaching a 10% market share there is now considered a long-term goal.
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