Connect with us

Global Banking and Finance Review is an online platform offering news, analysis, and opinion on the latest trends, developments, and innovations in the banking and finance industry worldwide. The platform covers a diverse range of topics, including banking, insurance, investment, wealth management, fintech, and regulatory issues. The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website. .

Top Stories

VISA EUROPE UNVEILS NEW VISA / APPLE PAY “READY” CAMPAIGN

Visa Europe unveils new Visa / Apple Pay “Ready” campaign
  • Campaign includes two TV adverts focused on being “Always Ready” in the moments that count
  • New ads from Saatchi & Saatchi are directed by Sam Brown working with production house, Rogue Films

Visa Europe today unveiled the new Visa / Apple Pay “Ready” campaign to run across broadcast and social media during the coming two months.  Featuring a central theme of anticipation, the campaign uses imagery that captures the pause before a primary action – the weightlifter before pressing the lift, the pianist before striking a chord, the chameleon before making a strike – the scenes then snap into the dramatic conclusions as an analogy to how fast, easy and reliable using a Visa card in Apple Pay is in everyday situations such as paying to use the Tube or in a café.

Gary Twelvetree, Executive Director, Brand and Central Marketing, said:  “Visa’s “Ready” campaign communicates the role that Visa plays in the Apple Pay experience, demonstrating the speed, scale and certainty of our payment systems. With more retailers accepting contactless payments every day, we wanted to show how cardholders are able to use their Visa debit or credit card on any device and in any situation.

“We’re thrilled to be able to communicate the role that Visa plays at the heart of the payment eco-system at a time when mobile payments are becoming a reality for the broad population”.

The campaign runs nationally and features Jiri Orsag, the Czech Republic’s national weightlifting champion as well as Lloyd Ryan, big band drumming legend who has taught some of England’s most famous percussionists, including Phil Collins.  The greater London area will see a version of the new campaign that features a commuter using his Visa card in Apple Pay on his TfL commute while the rest of the country will see a version featuring someone paying in a café.

Global Banking & Finance Review

 

Why waste money on news and opinions when you can access them for free?

Take advantage of our newsletter subscription and stay informed on the go!


By submitting this form, you are consenting to receive marketing emails from: Global Banking & Finance Review │ Banking │ Finance │ Technology. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Recent Post