UK Consumer Confidence Surges as Burnham Takes Office and Optimism Grows
British Consumer Sentiment Rebounds in July
Survey Results and Key Drivers
LONDON, July 24 (Reuters) - British consumer confidence showed signs of recovery in July helped by hopes about the country's new prime minister, hot weather and the soccer World Cup after a long period of uncertainty about the economy, a survey showed on Friday.
The GfK consumer confidence index jumped to -17 from -23 in June, the highest level since January and the largest month-on-month increase since November 2023.
July's reading was well above a forecast in a Reuters poll for only a small improvement to -21.
Timing and Political Context
The survey was conducted between July 1 and July 14, after Burnham won an election to enter parliament in June but before he became Labour leader and prime minister.
It was also conducted before a renewal of the conflict in the Gulf pushed up energy prices and raised concerns among investors about fresh inflation pressures.
Expert Insights and Contributing Factors
Neil Bellamy, GfK's consumer insights director, said the prospect of a fresh start in British politics with Burnham replacing Keir Starmer in Downing Street was very likely to have accounted for some of the July bounce.
"There were also hopes at the start of July that the Middle East conflict might stabilise and bring UK fuel prices down. The feel-good factor of the FIFA World Cup will have reinforced sentiment too."
Economic Data and Government Measures
The survey chimed with recent economic data, including a temporary slowdown in inflation, published shortly after Andy Burnham became prime minister on Monday.
New Policies and Announcements
Since then, Burnham's government has announced a reduction in tax on electricity bills and a lower cap for bus fares. He also said he would cut business rates for pubs, clubs, and live music venues by 20%.
Consumer and Economic Outlook
GfK said households' assessment of the general economy over the past year jumped by 10 points to -39, the highest level since late 2024.
The outlook for the economy in the coming 12 months was the most optimistic since October 2024, up by eight points at -28.
Intentions for making major purchases also rose by eight points to -12, the highest level since the start of the year.
The GfK survey was based on 2,012 responses.
(Reporting by Suban AbdullaEditing by William Schomberg)
