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Home > Top Stories > Swoon partners with payments provider Klarna to offer flexible financing

Swoon partners with payments provider Klarna to offer flexible financing

Published by Gbaf News

Posted on July 18, 2018

4 min read

Last updated: January 21, 2026

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Today, leading European payments provider Klarna has announced a partnership with UK-based online furniture brand, Swoon.

When checking out online, shoppers will now be able to benefit from Klarna’s consumer financing, called Slice it, which enables shoppers to make purchases by ‘slicing’ the cost into monthly installments — with payments of £500 or more being spread over 6 months, and those of £1,000+ over 12 months.

Klarna’s unique technology also vastly simplifies the checkout process, allowing consumers to make their purchases by simply entering their email and delivery address, rather than having to provide complicated log-in information and credit or debit card details.

Founded in 2012 by two passionate homeowners, Swoon was born out of a desire to offer distinctively designed quality furniture at disruptive prices, and quickly evolved into a successful online furniture retailer. The company has recently undergone a rebrand — following a round of investment of £15 million led by Octopus Ventures in 2017 — designed to appeal to ‘home obsessed’ shoppers.

Luke Griffiths, General Manager at Klarna UK commented: “Payments play a vital role in the online user experience, and shoppers today have come to expect a variety of convenient and simple payment options at the checkout. We’re very happy to be partnering with Swoon to offer their customers greater flexibility over how and when they pay for their purchases — which is particularly important to those making higher-value furniture purchases.”

Josh Guthrie, Head of Customer Experience at Swoon adds: “We believe that everyone should be able to buy beautifully designed and crafted furniture at reasonable prices. We were first drawn to Klarna due to its simplicity and user-friendly design and feel they’re the ideal partner to help us improve our user experience. By offering Klarna’s Slice it solution to our home obsessed customers, we are giving them the power to purchase Swoon furniture without limiting their choices based on price tag.”

Today, leading European payments provider Klarna has announced a partnership with UK-based online furniture brand, Swoon.

When checking out online, shoppers will now be able to benefit from Klarna’s consumer financing, called Slice it, which enables shoppers to make purchases by ‘slicing’ the cost into monthly installments — with payments of £500 or more being spread over 6 months, and those of £1,000+ over 12 months.

Klarna’s unique technology also vastly simplifies the checkout process, allowing consumers to make their purchases by simply entering their email and delivery address, rather than having to provide complicated log-in information and credit or debit card details.

Founded in 2012 by two passionate homeowners, Swoon was born out of a desire to offer distinctively designed quality furniture at disruptive prices, and quickly evolved into a successful online furniture retailer. The company has recently undergone a rebrand — following a round of investment of £15 million led by Octopus Ventures in 2017 — designed to appeal to ‘home obsessed’ shoppers.

Luke Griffiths, General Manager at Klarna UK commented: “Payments play a vital role in the online user experience, and shoppers today have come to expect a variety of convenient and simple payment options at the checkout. We’re very happy to be partnering with Swoon to offer their customers greater flexibility over how and when they pay for their purchases — which is particularly important to those making higher-value furniture purchases.”

Josh Guthrie, Head of Customer Experience at Swoon adds: “We believe that everyone should be able to buy beautifully designed and crafted furniture at reasonable prices. We were first drawn to Klarna due to its simplicity and user-friendly design and feel they’re the ideal partner to help us improve our user experience. By offering Klarna’s Slice it solution to our home obsessed customers, we are giving them the power to purchase Swoon furniture without limiting their choices based on price tag.”