Following today’s ONS announcement that retail sales increased in April, Jimmy New, Director of Marketing at VoucherCodes, explains that retailers must adapt and embrace digital to capitalise on returning consumer confidence.
VoucherCodes is the UK’s largest voucher website, helping thousands of UK brands and retailers to connect with consumers. The website, email newsletter and mobile shopping app make it safe and simple for the 8 million registered members to save money, whether they’re shopping online, in-store or through their mobiles.
Jimmy New, Director of Marketing at VoucherCodes: “Today’s rise in retail sales figures is testament to growing consumer confidence across the UK. It’s great to see UK shoppers returning to the high street following a dip in sales last month, with the early Easter holiday driving consumer spending. This coincided with a core inflation drop to 2.1%, announced yesterday in the Consumer Prices Index, which is also welcome news for the retail industry.
“Our research has revealed that whilst a quarter of people in the UK have decided to cut back on spending in spring to afford summer plans, consumers are set to spend £7.7bn over the coming months celebrating sporting and cultural events. This is proof that, although consumer confidence is improving, shoppers remain mindful of exactly how and where they spend their money. To capitalise on this expected increase in consumer spending, retailers should be looking towards strategic partners like VoucherCodes to drive engagement online and footfall into bricks and mortar stores and make sure they win the consumer pound in a competitive environment.”