Deal creates robust offering of innovative research tools and talent
Leading global market research firm Radius Global Market Research announced it is merging with Illumination Research, expanding the combined firm’s qualitative and quantitative research offerings. The merger is effective immediately. Illumination Research will maintain its brand name and headquarters in Mason, OH. Financial details of the transaction were not disclosed.
Founded in 2005 by Karri Bass and Jeff Bass, Illumination Research has earned a reputation for its innovative approaches, including developing new ways of uncovering and understanding human behaviors via qualitative research. Under their leadership, Illumination has grown to a team of 30-plus researchers serving Fortune 500 companies across a range of industries including consumer packaged goods, retail, finance, technology and ecommerce. Jeff Bass and Karri Bass will now serve as Directors at Radius, responsible for generating and leading business out of Illumination’s central Ohio office.
“The Radius and Illumination teams share a deep commitment to innovation,” says Chip Lister, managing director of Radius. “The synergies between our organizations in terms of capabilities, talent and culture result in an extremely robust set of up-to-date research methods as we seek out the most revealing insights to move our clients’ businesses forward.”
For more than 50 years, Radius has developed business-building custom research programs for leading global marketers in categories including: consumer products, financial services, technology, pharmaceutical, communications, and traditional/new media. Radius is known for providing superior data sciences and proprietary solutions to get clients closer to their customers through a range of research specialties including innovation, branding, segmentation and customer satisfaction. The firm has offices throughout the U.S. and operations in Europe, Asia, and the Middle East-Africa region.
“In Radius we have a partner who also understands that the key to achieving superior processes and outcomes is building a solid team of senior-level research experts who are heavily involved in every stage of projects,” says Jeff Bass. “We’re excited to expand our business into new markets and sectors by joining with the Radius network.”