Punter Southall Aspire, a leading UK workplace savings and pensions business has boosted its marketing team with the appointment of Sheena Parmar as a Digital and Social Media Marketing Associate.

Sheena will manage and develop the company’s digital marketing and social media presence and support the marketing team. She brings to the company several years’ digital marketing experience and strong social media skills.

Since graduating with a BSc in International Business from Brunel University in 2014, Sheena has undertaken freelance social media and marketing roles at companies including, StarcomMediaVest Group (SMVG), White & Case LLP, Kirkland & Ellis International LLP and Reed Smith LLP.

Commenting on her new appointment Sheena said: “I’m delighted to join Punter Southall Aspire. My role is to grow Punter SouthallAspire’s social media presence in line with its digital marketing strategy.  I am using my digital skills via various social media channels to communicate the benefits of workplace savings and pensions and encourage people to think and act differently about them.”

John Buttress, Head of Sales and Marketing at Punter Southall Aspire said: “Sheena is a great addition to our marketing team. The business is growing fast and social media is playing an increasingly important part in our digital marketing strategy. We are using it to communicate the benefits of workplace pensions in a fun and engaging way for many different audiences. Sheena will be a real asset in helping us achieve our business goals.”