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OpenAI says working with Samsung on next-generation chips, deepening cooperation - Finance news and analysis from Global Banking & Finance Review
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OpenAI says working with Samsung on next-generation chips, deepening cooperation

Published by Global Banking & Finance Review

Posted on September 10, 2026

3 min read

· Last updated: September 10, 2026

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OpenAI Expands Samsung Partnership for Next-Generation AI Chip Development

OpenAI and Samsung Deepen Collaboration in AI and Semiconductor Sectors

By Heekyong Yang

Strengthening Ties in Chip Development

SEOUL, Sept 9 (Reuters) - OpenAI is deepening cooperation with Samsung Electronics as the ChatGPT maker develops its own chips, expanding ties with the South Korean technology giant across semiconductors and enterprise AI services.

Joint Research on Next-Generation Chips

"One of the areas where we have made the most progress and gained the most recognition with Samsung Electronics is our joint production and research on the next-generation chips we are developing," Harrison Kim, General Manager of OpenAI Korea, said at a press conference in Seoul on Wednesday, without elaborating.

OpenAI Korea said on Thursday Kim's reference to expanding collaboratio was made in the context of the companies' existing relationship, including Samsung's adoption of ChatGPT and a letter of intent announced last October. "We have nothing new to announce on this front," it said in a statement.

Enterprise AI Adoption at Samsung

ChatGPT Integration in Samsung's Operations

Kim also said Samsung Electronics was "one of the largest-scale deployments of ChatGPT globally," saying the company's employees in Korea and overseas use ChatGPT for work across research and development, marketing and sales.

Samsung Electronics said in a statement that it could not confirm information related to customers.

OpenAI's Custom AI Chips and Industry Partnerships

Development of Jalapeno AI Chip

In June, OpenAI unveiled its first custom artificial intelligence chip designed with Broadcom. OpenAI's ​engineers designed the chip, called Jalapeno, together with Broadcom for a task known as AI inference, the process of crunching data to answer queries in applications such as ​ChatGPT.

OpenAI at that time said that Taiwan's TSMC would manufacture the chips.

Memory Chip Supply for Stargate Data Centre

Last year, Samsung Electronics and SK Hynix signed letters of intent to supply memory chips for OpenAI's Stargate data centre project.

Growing Demand for Advanced Memory Chips

Kim said demand for memory chips would continue to grow as more advanced chips were needed to enable faster and more complex computing, making cooperation with South Korean semiconductor suppliers a priority for OpenAI's local office.

Generative AI Expansion in Samsung and South Korea

Internal Use of Generative AI at Samsung

The cooperation comes as Samsung broadens its use of generative AI. The company said in June that workers in its Device eXperience division, which oversees mobile phones, televisions and home appliances, would be allowed to use ChatGPT, Google's Gemini and Anthropic's Claude internally.

Rising ChatGPT Enterprise Adoption

OpenAI said the number of ChatGPT Enterprise users at South Korean companies and institutions had surged about 28-fold as of the end of August from a year earlier, as businesses broadened their use of artificial intelligence from individual tasks to company-wide operations.

AI Use Cases Across Business Functions

Companies were increasingly using AI across functions including legal, sales, finance, marketing and operations, OpenAI said. The company declined to provide absolute user numbers.

South Korea's Leadership in ChatGPT Adoption

South Korea had the largest number of paying ChatGPT subscribers outside the United States as of late last year, according to OpenAI.

Future Outlook: GPT-6 Astra Launch

OpenAI expects adoption to accelerate following the September 4 launch of GPT-6 Astra, its latest model, which it said offered improved performance in computer use, professional work, science, coding and cybersecurity.

(Reporting by Heekyong Yang and Hyunjoo JinEditing by Ed Davies)

Key Takeaways

  • OpenAI and Samsung are deepening ties via joint R&D on next‑generation AI chips, though no further details were disclosed beyond existing arrangements (investing.com)
  • Samsung has deployed ChatGPT Enterprise and Codex company‑wide, marking one of OpenAI’s largest global enterprise rollouts (openai.com)
  • OpenAI’s custom chip ‘Jalapeño’, co‑developed with Broadcom and slated for deployment by end‑2026, already shows superior performance per watt and serves as part of a multi‑generation AI infrastructure strategy (tech.yahoo.com)

References

Frequently Asked Questions

What is the focus of OpenAI's cooperation with Samsung Electronics?
OpenAI and Samsung are focusing on research and joint production of next-generation AI chips and expanding enterprise AI services.
How is Samsung Electronics utilizing ChatGPT?
Samsung uses ChatGPT across research, development, marketing, sales, and internally within its Device eXperience division.
Has there been an official announcement of a new partnership between OpenAI and Samsung?
No, both companies stated there is nothing new to announce beyond their existing cooperation and previously signed letters of intent.
Which companies are involved in OpenAI's chip development project?
OpenAI is working with Samsung Electronics, Broadcom for chip design, and TSMC for chip manufacturing.
How significant is ChatGPT's adoption in South Korea?
South Korea had the largest number of paying ChatGPT subscribers outside the US as of late last year, and usage among enterprises surged 28-fold over the past year.

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