• Mark Baldwin takes on Business Development Director role for Employee Benefits business 

MetLife has appointed Mark Baldwin as Business Development Director for its UK Employee Benefits business as it continues to strengthen its market presence.

Mark will drive the distribution strategy, focusing on enhancing strategic partnerships with leading employee benefits consultancies, a key enabler for the company’s ambitious growth plans.

MetLife has established a strong foothold in the UK Employee Benefits market since it acquired Alico’s UK business in 2010.  It has built a reputation for thoughtful innovation with a focus on customer needs, moulding its proposition to reflect the changing business and working environment that its employer and broker clients are navigating.

Mark has been with MetLife for the last six years and brings significant experience in the employee benefits market to his new role

Adrian Matthews, Employee Benefits Director, MetLife UK said: “Mark’s track record of business development and strategic sales growth will enable us to further accelerate the momentum we have built in the market.”

Mark Baldwin added: “There is a real opportunity for organisations to align their benefits strategy with their business strategy and MetLife has a major role to play in helping existing and new customers maximise the value they get from their benefits spend.  I am looking forward to working with employee benefits consultants in helping UK companies respond to the needs of their changing workforces.”

MetLife is the UK’s third largest Group Life provider by number of schemes it insures* and the fourth largest Group Income provider.