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MANDO, PART OF THE LEADING GLOBAL WPP COMMUNICATIONS GROUP, LAUNCHES THE ‘UNIVERSAL CARD’

  • Universal Card will enable brands and companies to benefit from their own branded prepaid reward and incentive card for both their customers and employees
  • The solution will be available both in a virtual and physical card and provides branded rewards solutions starting from as little as £1 per card
  • The card can be used anywhere accepting Mastercard, allowing the cardholder to truly choose the reward they want

Mando, part of the WPP group today announces the launch of their ‘Universal Card’, in collaboration with Global Processing Services, leader in payment issuer processing.

Based on 40 years of experience in promotional risk management, Mando has established itself as one of the leading providers in fixed fee promotions in the UK and helped companies and brands alike create some of the most recognised campaigns of all time. Hundreds of clients have had the benefit of Mando’s experience to deliver successful programs and powerful promotional results.

With the global prepaid card market anticipated to reach $3,653 billion by 2022 according to new report published by Allied Market Research projects, the launch of the ‘Universal Card’ further supports this growing need by consumers to have access to more secure and reliable ways of making fast payments.

Brands and companies are realising that prepaid is emerging as an effective way to create stronger relationships with their customers and employees by being part of their everyday lifestyle by rewarding and providing incentives at every purchase they make.

Mando’s Universal Card, is re-inventing how companies can benefit from using prepaid by combining a payment method with that of incentives and rewards, helping companies to improve their brand awareness campaigns and giving their audience the best user experience. Brands and companies can personalise their reward cards accordingly to their customers’ and employees’ needs, with a tailored message driving maximum impact in a simple, yet effective way. The card works like any other debit card and can be used anywhere Mastercard is accepted, allowing the cardholder to choose the reward they want.

Additionally, Mando provide a simple, user friendly activation process on all ‘Universal Card’ solutions and a cardholder website for convenient management and tracking of spending. Through detailed reporting, brands and companies are given access to great insight into their users, in order to understand their consumer habits and shopping preferences.All card queries are handled by Mando, reducing administrational tasks for the providing companies and giving the ultimate user experience to the cardholder.

Suresh Vaghjiani, Managing Director at Global Processing Services, comments: “By launching Universal Card, Mando are demonstrating how prepaid can be used to efficiently provide tailored, innovative payments solutions with that of business incentives and reward programs. We are thrilled to see our GPS Apex platform being the enabler for companies such as Mando to launch innovative products with the end-user’s interest.”

Becky Munday, CEO at Mando comments:

“With personalisation at the forefront of modern day marketing, a prepaid solution presents a natural and necessary step change for both Mando and the incentives industry. We are extremely excited to have Debbie Rose on board as General Manager, and a new solution added to our data-driven portfolio.”