Jochen Schweizer Weighs Reacquisition of Adventure Business from ProSiebenSat.1
Jochen Schweizer Considers Buying Back Adventure-Experience Business
By Klaus Lauer and Cian Muenster
June 16 (Reuters) - German entrepreneur Jochen Schweizer is considering buying back his namesake adventure-experience business from ProSiebenSat.1, he told Reuters in an interview published on Tuesday.
Background of the Potential Deal
The potential deal follows MFE taking control of ProSiebenSat.1 in September, after which the broadcaster sharpened its focus on television and entertainment and began planning to sell most non-core assets.
Previous Sale and Company Structure
Schweizer told Reuters he could be interested in a deal after selling a majority stake in the business in 2017 at an enterprise value of 108 million euros ($125 million). ProSiebenSat.1 subsequently merged it with its Mydays unit under a joint holding company. Schweizer had retained a 10.1% stake in the holding company before ProSiebenSat.1 purchased the remaining part in April 2025.
Brand Rights and Strategic Rationale
He added that he could be the logical buyer because he already controls most of the brand rights and because putting the brand and related businesses under one owner would make strategic sense.
Schweizer's Perspective on the Reacquisition
"I would be interested, but not at any price, as I would have to assess how the value of my formerly very healthy company has developed since the sale in 2017,” Schweizer, a former extreme sportsman and ex-stuntman who opened the first commercial bungee jumping facility in Germany, told Reuters.
Current Business Operations
ProSiebenSat.1 sells vouchers for third-party experiences such as skydiving, travel and wellness packages, while most rights to the "Jochen Schweizer" brand remain with him.
Financial Considerations and Deal Conditions
Any deal, however, would depend on the financial terms, he added.
"It depends on potential legacy liabilities, the level of adjusted EBITDA and how many vouchers remain unredeemed in the market," Schweizer said.
ProSiebenSat.1's Position
ProSiebenSat.1 CEO Marco Giordani told Handelsblatt the adventure-experience unit no longer fits strategically, though a sale is not expected soon.
Exchange Rate Information
($1 = 0.8664 euros)
Reporting Credits
(Reporting by Klaus Lauer and Cian Muenster; Editing by Matt Scuffham)
