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ITV split drags share price down as analysts, investor spot high costs - Finance news and analysis from Global Banking & Finance Review
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ITV split drags share price down as analysts, investor spot high costs

Published by Global Banking & Finance Review

Posted on July 9, 2026

3 min read

· Last updated: July 9, 2026

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ITV Share Price Drops After Sky Deal Due to High Separation Costs, Delays

ITV's Sky Deal: Financial Impact, Market Reaction, and Regulatory Hurdles

By Paul Sandle, Iain Withers and Anousha Sakoui

Deal Announcement and Immediate Market Response

LONDON, July 9 (Reuters) - ITV's long-awaited deal to sell its broadcasting business to pay-TV company Sky for up to £1.6 billion has dented its shares as analysts focus on separation costs, ongoing expenses and regulatory delays.

After initially rising 1.2% on news of the transaction on Monday, ITV shares reversed course and were down around 10% by Thursday, with JPMorgan cutting its rating and price target following the deal earlier this week.

Analyst Downgrades and Concerns

"ITV has not been able to secure the deal that we had hoped for," said Daniel Kerven, an analyst at JPMorgan, who downgraded his view "reflecting the lower disposal price, separation costs and stranded Studios costs".

Deal Structure and Financial Details

After at least eight months of talks with Comcast's Sky, ITV said it would receive £1.2 billion in cash, £200 million from the contribution of Love Productions and £200 million contingent on ITV's 2027 ad revenue.

Separation and Stranded Costs

But analysts pointed to about £150 million of separation costs and roughly £200 million of stranded costs that cannot be immediately removed.

Investor Sentiment and Strategic Rationale

The share price reaction contrasts with generally positive investor views on ITV's decision to exit a structurally declining broadcast business.

Shareholder Perspectives

A top-30 shareholder said investors were focusing on the high separation costs and the fact that it will take more than a year to close the deal, but was ultimately happy ITV had agreed to sell off a unit that the investor viewed as a "melting ice cube."

Regulatory Review and Timeline

The deal also faces a long investigation by competition authorities. ITV said it expects completion within a year to 18 months.

Changes to UK Listing Rules

Changes to UK listing rules in 2024 mean the transaction, equal to about 58% of ITV's market capitalisation, will not require a shareholder vote.

Implications for Future Transactions

The rules, designed to help London keep up with New York and the EU, removed a requirement for companies to seek a shareholder vote on significant transactions, with the exception of reverse takeovers and a listing.

ITV's is one of the largest deals so far to take advantage of the rules after Vodafone Group sold its Italian assets to Swisscom without a vote in 2024.

(Reporting by Paul Sandle, Iain Withers and Anousha Sakoui;Editing by Elaine Hardcastle)

Key Takeaways

  • ITV’s shares fell around 10% by Thursday following an initial 1.2% rise after the Sky deal announcement, as analysts questioned separation and stranded costs and JPMorgan downgraded the stock. (apnews.com)
  • The deal offers up to £1.6 billion consideration—£1.2 billion cash, £200 million via Love Productions, and up to £200 million contingent on 2027 ad revenue—but faces about £165–185 million of separation and stranded costs. (tradingview.com)
  • Completion is expected in H2 2027, subject to regulatory approval and separation, with no shareholder vote required under the revised UK listing rules in force since July 2024. (tradingview.com)

References

Frequently Asked Questions

Why did ITV's share price fall after the Sky deal announcement?
ITV's share price fell due to analyst concerns over high separation and stranded costs, as well as expected regulatory delays in closing the deal.
How much is ITV selling its broadcasting business to Sky for?
ITV is selling its broadcasting business to Sky for up to £1.6 billion, with £1.2 billion in cash and additional contingents.
What are the expected costs associated with ITV's deal?
Analysts highlighted about £150 million in separation costs and approximately £200 million in stranded costs for ITV.
Will shareholders have to vote on the ITV-Sky transaction?
No, due to new UK listing rules in 2024, shareholders will not vote on this transaction.
When is the ITV-Sky deal expected to be completed?
ITV expects the deal to be completed within a year to 18 months, pending regulatory approval.

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