Italy’s cash-for-gold trader Gens Aurea plans Milan IPO - Finance news and analysis from Global Banking & Finance Review
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Italy’s cash-for-gold trader Gens Aurea plans Milan IPO

Published by Global Banking & Finance Review

Posted on June 22, 2026

2 min read

· Last updated: June 22, 2026

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Gens Aurea to Launch Milan IPO Following Gold Price Highs and Record Revenues

Gens Aurea’s IPO Plans and Business Overview

IPO Announcement and Market Context

MILAN, June 22 (Reuters) - Italian cash-for-gold trader Gens Aurea said on Monday it is planning to list on the Milan stock exchange, marking what would be the first major initial public offering in the country in three years.

Impact of Gold Price Surge

The IPO process comes after gold prices surged to record highs in January, reaching a price of $5,595 an once.

Ownership and Share Offering Details

The group, owned by private equity firm DVC Partners, said the offering would consist of a private placement of existing shares.

Business Operations and Geographic Presence

Brands and Store Network

Gens Aurea operates through eight brands, including Orocash and OroCaja, running about 530 stores across Europe, mainly in Italy and, to a lesser extent, Spain. It also has operations in Portugal, Switzerland and Austria.

Core Business Activities

The company buys gold from retail customers and sells it primarily to European gold smelters, while also marketing investment gold and branded jewellery.

Financial Performance and Targets

Recent Revenue and EBITDA Figures

Gens Aurea reported revenues of €836 million ($959 million) last year, with earnings before interest, taxes, depreciation and amortisation (EBITDA) of €105 million. It is targeting revenues of €1.5 billion this year and an adjusted EBITDA of more than €200 million.

Strategic Goals of the IPO

Raising Profile and Shareholder Base

"(An IPO) will raise the group's public profile as a key enabler of recycle gold, strengthen brand awareness, and establish a broader base of long-term shareholders" said Gens Aurea Chair Inigo Barcaiztegui in a statement.

Advisors and Key Players in the IPO

BNP Paribas and Jefferies are acting as joint global coordinators, while UniCredit is co-global coordinator. Banca Akros is joint bookrunner and Alantra is lead manager.

($1 = 0.8719 euros)

(Reporting by Elisa Anzolin, editing by Alvise Armellini)

Key Takeaways

  • The Milan IPO—via private placement of existing shares—could raise €300‑€500 million and would mark the largest Italian IPO in three years (bloomberg.com).
  • Gens Aurea, owned by DVC Partners, runs ~530 stores under eight brands across Europe and posted €836 million in revenue and €105 million EBITDA in 2025, targeting €1.5 billion revenue and €200 million adjusted EBITDA in 2026 (gens-aurea.it).
  • The IPO comes amid gold’s record-breaking run—surpassing $5,500–$5,600 per ounce in January 2026—boosting investor interest in assets tied to recycled gold (a-ap.storyblok.com).

References

Frequently Asked Questions

What is Gens Aurea's main business activity?
Gens Aurea is an Italian cash-for-gold trader that buys gold from retail customers and sells it primarily to European gold smelters, while also marketing investment gold and branded jewellery.
Where does Gens Aurea operate its stores?
Gens Aurea operates about 530 stores across Europe, mainly in Italy and also in Spain, Portugal, Switzerland, and Austria.
What prompted Gens Aurea's IPO decision?
The IPO process comes after gold prices surged to record highs in January, increasing the firm's revenue prospects and market profile.
What are Gens Aurea's recent financial highlights?
Gens Aurea reported €836 million in revenue last year with EBITDA of €105 million and is targeting €1.5 billion revenue and over €200 million EBITDA this year.
Which banks are managing the Gens Aurea IPO?
BNP Paribas and Jefferies are acting as joint global coordinators, UniCredit as co-global coordinator, with Banca Akros and Alantra also involved.

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