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Italy’s cash-for-gold trader Gens Aurea plans Milan IPO - Finance news and analysis from Global Banking & Finance Review
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Italy’s cash-for-gold trader Gens Aurea plans Milan IPO

Published by Global Banking & Finance Review

Posted on June 22, 2026

3 min read

· Last updated: June 22, 2026

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Italian cash-for-gold trader Gens Aurea plans Milan listing, ending IPO drought

Gens Aurea’s IPO and Expansion Strategy

By Elisa Anzolin and Elvira Pollina

First Major IPO in Three Years

MILAN, June 22 (Reuters) - Italian cash-for-gold trader Gens Aurea plans to list on the Milan stock exchange, it said on Monday, marking what would be the first major initial public offering in the country in three years.

Gens Aurea aims to list by the middle of July, looking for a valuation of around €1.4 billion ($1.6 billion), according to a source close to the matter.

Market Conditions and IPO Structure

The IPO process comes after gold prices surged to record highs in January, reaching $5,595 an ounce.

The group, owned by private equity firm DVC Partners, said the offering would consist of a private placement of existing shares.

Company Overview and Operations

Gens Aurea operates through eight brands, including Orocash and OroCaja, running about 530 stores across Europe, mainly in Italy and to a lesser extent Spain. It also has operations in Portugal, Switzerland and Austria.

European Expansion Plans

COMPANY PLANS EUROPEAN EXPANSION

CEO Fabio Godano, speaking to Reuters on Monday, said the decision to list was partly driven by plans to expand in Europe’s fragmented market, with a particular focus on Germany.

Store Growth and Market Focus

"We have a plan to open 300 new stores over the next three years, so a significant share of our growth is certainly coming from our ability to open stores very quickly and efficiently,” he said.

Business Model and Gold Trading

The company buys gold from retail customers and sells it primarily to European gold smelters, while also marketing investment gold and branded jewellery.

Godano said Gens Aurea this year will trade around 14 metric tons of gold and aims to benefit from growing demand from major jewellery brands for recycled gold to make their products. 

Financial Performance and Key Partners

Revenue and Earnings Targets

Gens Aurea reported revenue of €836 million last year, with earnings before interest, taxes, depreciation and amortisation of €105 million. It is targeting revenue of €1.5 billion this year, and an adjusted EBITDA of more than €200 million.

IPO Advisors and Coordinators

BNP Paribas and Jefferies are acting as joint global coordinators, while UniCredit is co-global coordinator. Banca Akros is joint bookrunner and Alantra is lead manager.

($1 = 0.8739 euros)

(Reporting by Elisa Anzolin, editing by Alvise Armellini, Keith Weir and Jan Harvey)

Key Takeaways

  • The Milan IPO—via private placement of existing shares—could raise €300‑€500 million and would mark the largest Italian IPO in three years (bloomberg.com).
  • Gens Aurea, owned by DVC Partners, runs ~530 stores under eight brands across Europe and posted €836 million in revenue and €105 million EBITDA in 2025, targeting €1.5 billion revenue and €200 million adjusted EBITDA in 2026 (gens-aurea.it).
  • The IPO comes amid gold’s record-breaking run—surpassing $5,500–$5,600 per ounce in January 2026—boosting investor interest in assets tied to recycled gold (a-ap.storyblok.com).

References

Frequently Asked Questions

What is Gens Aurea's main business activity?
Gens Aurea is an Italian cash-for-gold trader that buys gold from retail customers and sells it primarily to European gold smelters, while also marketing investment gold and branded jewellery.
Where does Gens Aurea operate its stores?
Gens Aurea operates about 530 stores across Europe, mainly in Italy and also in Spain, Portugal, Switzerland, and Austria.
What prompted Gens Aurea's IPO decision?
The IPO process comes after gold prices surged to record highs in January, increasing the firm's revenue prospects and market profile.
What are Gens Aurea's recent financial highlights?
Gens Aurea reported €836 million in revenue last year with EBITDA of €105 million and is targeting €1.5 billion revenue and over €200 million EBITDA this year.
Which banks are managing the Gens Aurea IPO?
BNP Paribas and Jefferies are acting as joint global coordinators, UniCredit as co-global coordinator, with Banca Akros and Alantra also involved.

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