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Volkswagen must act now, controlling families say, as profit falls

Published by Global Banking & Finance Review

Posted on August 7, 2026

3 min read

· Last updated: August 7, 2026

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Volkswagen must act now, controlling families say as investments suffer

Volkswagen Faces Urgent Calls for Action Amid Financial and Competitive Pressures

By Rachel More

Controlling Families Urge Immediate Steps

BERLIN, Aug 7 (Reuters) - Volkswagen must act now to secure competitiveness, the German auto group's controlling families said on Thursday, in their clearest message yet to management amid a push to ramp up cost cuts and fend off Chinese rivals.

Speaking as Porsche SE, the investment vehicle of the Porsche/Piech auto dynasty and Volkswagen's top shareholder, announced its half-year financial results, its board chairman Hans Dieter Poetsch said the Volkswagen group "is at a historic crossroads".

Leadership's Call for Responsibility

"For the sake of the company and its sustainable competitiveness, everyone must now step up and take responsibility," Poetsch said.

"The longer decisions are delayed, the bigger the problems will become," he added.

VW Battling Rising Costs and Competition

VW BATTLING RISING COSTS, COMPETITION FROM CHINA

Volkswagen CEO Oliver Blume has pledged to drastically overhaul the group, which also includes the VW mass-market business and premium brand Audi, as it battles high costs, tariff woes and intensifying competition from China.

Cost-Cutting and Restructuring Plans

Porsche SE finance chief Johannes Lattwein called on the group to reduce excess capacity, significantly lower costs and strengthen decision-making.

Having already overseen tens of thousands of job cuts, Blume's latest restructuring plan threatens another 50,000 layoffs and the possible closure of four German plants.

Labour and Political Hurdles

The plan still needs the blessing of powerful labour representatives and the state of Lower Saxony, which has a 20% blocking minority, setting the stage for tense talks in the second half of the year.

Sources told Reuters that the labour side and Lower Saxony voted against Blume's plan at the last supervisory board meeting in July.

'Every Option' Must Be Considered

'EVERY OPTION' MUST BE CONSIDERED

Lattwein said Porsche SE supports Volkswagen's management and its proposals, adding, "Competitiveness is the goal. Every option must be considered in pursuing it."

Financial Performance and Shareholder Impact

Porsche SE reported a 14.5% drop in its adjusted half-year earnings after tax to €949 million ($1.1 billion) on Friday.

It owns 31.9% of Volkswagen and 12.5% of Porsche, the sports car subsidiary that bears the family name.

Shares in both companies have fallen sharply in recent years.

Exchange Rate and Reporting Credits

($1 = 0.8678 euros)

(Reporting by Rachel More, Simon Ferdinand Eibach and Emanuele Berro; Editing by Milla Nissi-Prussak, Thomas Seythal and Jan Harvey)

Key Takeaways

  • Porsche SE warns Volkswagen is at a “historic crossroads” and calls for urgent responsibility from management to safeguard competitiveness, as delaying decisions will exacerbate challenges.
  • Key measures advocated include cutting excess capacity, slashing costs, and strengthening decision‑making amid steep profit erosion.
  • Volkswagen is pursuing sweeping restructuring: halving its model lineup, targeting up to 100,000 job cuts, potential closure of four German plants, and expecting up to a 3% drop in 2026 revenue due to weak China sales and high tariffs.

Frequently Asked Questions

Why are Volkswagen's controlling families demanding immediate action?
They believe fast decisions are necessary to secure the company's competitiveness and address falling profits.
What financial result did Porsche SE report recently?
Porsche SE reported a 14.5% drop in adjusted half-year earnings after tax to €949 million.
What actions are being urged for Volkswagen to improve its position?
Volkswagen is being urged to cut costs, reduce excess capacity, and strengthen decision-making.
What stake does Porsche SE hold in Volkswagen?
Porsche SE owns 31.9% of Volkswagen.
What competitive challenge does Volkswagen currently face?
Volkswagen is seeking to fend off growing competition from Chinese rivals in the automotive sector.

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