Informatica participates as Salesforce Financial Services Cloud launch partner to provide greater visibility into data for smarter decisions and enhanced financial outcomes for clients

Informatica, the world’s number one independent software provider focused on delivering transformative innovation for the future of all things data, today announced it is extending the capabilities of Salesforce Financial Services Cloud with Informatica Cloud and its leading data management capabilities. Financial Services Cloud is generally available for purchase today, empowering advisors to build deeper, 1-to-1 client relationships, be more productive and engage more holistically with clients anywhere and on any device.

Informatica Cloud connects Salesforce Financial Services Cloud with core back-end systems, such as asset management, portfolio management, risk and trust operations, to aggregate critical investment data in the cloud. With the broadest connectivity and a deep portfolio of products, Informatica Cloud delivers clean, safe and connected data from hundreds of on-premises systems, SaaS applications and enterprise databases to wealth managers. This empowers financial advisors with better data to help ensure that their clients make smarter, data-driven investment decisions.

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“In order to transform the client-advisor relationship for the digital age, financial advisors and their clients require seamless access to the data they need, when they need it,” said Ronen Schwartz, senior vice president and general manager, Informatica Cloud. “By extending Salesforce Financial Services Cloud with Informatica Cloud, we are enabling wealth managers, brokers and custodians to connect and aggregate data from hundreds of back-office systems – no matter where the data resides – to provide greater visibility into data for smarter decisions and enhanced financial outcomes for their clients.”

“The future is here, and it’s advice, not administrative tasks. Salesforce is transforming the advisor-client relationship for the digital age,” said Simon Mulcahy, general manager of financial services, Salesforce. “Informatica is supporting Salesforce in its mission to deliver a new era through proactive, personalised and goal-based collaborative advice.”