HDFC Bank Ltd., one of India’s premier banks, providing innovative products and smart banking solutions to over 37 million customers across India, has selected Backbase, the omni-channel digital banking market leader, to deliver its new digital omni-channel banking platform, running both its online and mobile banking apps. Backbase will play a key role in delivering HDFC Bank’s next generation of banking architecture. Thus platforms like the mobile banking app, digital banking portal, and web site will run on the Backbase platform.
The first phase will be re-architecturing HDFC Bank’s technology stack with a true omni- channel platform approach. Backbase will combine HFDC Bank’s existing core banking and back-end applications with its modern digital banking platform that orchestrates the digital banking journey of the customer across multiple touchpoints. At the same time – by utilising Backbase’s experience manager capabilities – the non-technical digital business teams within the bank will be able to create new products and efficiently run cross – and upsell sales campaigns – all without any IT support.
“We see a strong momentum for digital transformation projects in emerging markets – and with HDFC Bank, Backbase has built its reputation and marked its footprint in the Indian banking landscape when it comes to next generation banking,” said Jouk Pleiter, CEO and Co-Founder of Backbase, “HDFC Bank has a very strong track record in leveraging technology to make their business highly competitive. In that context we’re very excited to partner with HDFC Bank to bring their retail digital banking operations to the next level, and strengthen their digital presence in India by supporting their customers with a true omni- channel banking platform and a seamless customer experience.”
Nitin Chugh, Country Head, Digital Banking at HDFC Bank comments, “Our digital banking objective is to provide our customers enhanced experience across all technology and digital touch points. Our efforts have been to introduce innovative products and services catering to different customer segment, keeping in mind security and convenience. We believe this new omni-channel banking platform, and mobile app developed by Backbase, will contribute to reinforce the Bank’s position as the leader in retail banking in India.”
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