GBAF Logo
Global Banking & Finance Awards® 2026 Nominations open, free to enter Nominate now →
Google hit with $1 billion EU fine, first under landmark rules - Finance news and analysis from Global Banking & Finance Review
Finance

Google hit with $1 billion EU fine, first under landmark rules

Published by Global Banking & Finance Review

Posted on July 23, 2026

4 min read

· Last updated: July 23, 2026

Add as preferred source on Google

Google hit with $1 billion EU fine, in 'constructive' talks to avoid more penalties

EU Fines and Regulatory Actions Against Google

By Foo Yun Chee

BRUSSELS, July 23 (Reuters) - Alphabet's Google was fined a total of €890 million ($1 billion) on Thursday for flouting European Union rules aimed at reining in the power of Big Tech, the European Commission said.

However, the U.S. tech giant is likely to avoid fresh fines as EU regulators lauded good progress in its ongoing efforts to comply with the landmark legislation.

The fines underscored Europe's determination to prevent Big Tech companies from thwarting rivals, defying U.S. criticism and retaliatory tariff threats.

Breakdown of the Fines

One fine of €460 million was handed out to Google by the European Commission under the Digital Markets Act for favouring its own services in shopping, hotels, transport and sports results in search results.

A second fine of €430 million targeted Google's restrictions on its app store Google Play preventing app developers from steering users free of charge to cheaper offers on rival app stores or websites.

Reuters was the first to report on both fines, which are the first for the U.S. tech giant under the DMA but the fifth and sixth overall for anti-competitive practices, making for total penalties of €10.38 billion over nearly two decades.

EU Officials' Statements

"Our duty and obligation is to comply with the laws, that our laws are fully respected," EU antitrust chief Teresa Ribera told reporters when asked about U.S. pushback.

"The DMA is to make sure we have a fair and level playing field. With these decisions we want to make sure there is competition," EU tech chief Henna Virkkunen told reporters.

Google's Response

Google, which has 60 days to comply with the Commission's orders to treat rivals in a fair and non-discriminatory manner and to allow app developers to steer users away from its app store, criticised the EU findings and said it might take the Commission to court.

"To comply, we are having to strip away real-time Search features Europeans love - like instant pricing and direct availability for hotels, flights, and restaurants - and dismantle safety protections on Google Play," Google President of Global Affairs Kent Walker said in a statement.

"This isn't fair competition; it's product degradation driven by a small group of self-serving complainants, with European businesses and consumers taking the hit. Regulation should improve products, not make them worse," he said.

Constructive Dialogue and Future Outlook

Progress Toward Compliance

MORE FINES UNLIKELY GIVEN 'CONSTRUCTIVE DIALOGUE'

The Commission, which acts as the EU competition enforcer, pointed to a "constructive dialogue" with Google and significant progress made to comply with the DMA, indicating that daily penalties for non-compliance are likely off the table.

"Google has proposed and started testing changes to how it presents its own services on Google Search for free services such as shopping, hotels and flights," the Commission said, calling it substantial progress.

"The Commission also notes that Google has proposed and started testing changes to how it presents shopping ads and content related services, such as sports," it said, adding it would assess the changes and continue talks with Google.

AI Overviews and Further Negotiations

The EU watchdog also said Google may apply the principles of Thursday's decision to its AI-generated summaries known as AI Overviews and AI Mode and that talks would continue to this end.

Google Play Steering Terms

Google's changes to its steering terms on Google Play received a tentative thumbs up from the Commission.

"These constitute good progress towards compliance and will also be assessed in light of the cease and desist order of today's decision," it said.

Broader Implications and U.S. Reaction

Europe's crackdown on Big Tech has angered U.S. President Donald Trump's administration, which has threatened to retaliate with tariffs for what he said are moves targeting U.S. companies while U.S. lawmakers have also piled on the pressure.

The fines are the third under the DMA after penalties handed out to Apple and Meta Platforms in April last year.

($1 = 0.8763 euros)

(Reporting by Foo Yun CheeEditing by Tomasz Janowski)

Key Takeaways

  • Google’s €890 million fine is the first significant penalty under the DMA, marking a new era in EU Big Tech regulation, with fines reaching up to 10% of global turnover (digital-markets-act.ec.europa.eu).
  • EU regulators noted meaningful progress by Google toward complying with DMA obligations—particularly around opening access to services for rivals—which could shield it from additional fines (investing.com).
  • This enforcement underscores Europe’s resolve to curb anti‑competitive conduct by dominant digital platforms, reinforcing the effectiveness of the DMA amidst geopolitical pushback (digital-markets-act.ec.europa.eu).

References

Frequently Asked Questions

Why was Google fined by the European Union?
Google was fined for violating EU rules designed to limit the power of Big Tech companies.
How much is the fine Google received from the EU?
Google was fined €890 million, equivalent to $1 billion.
What is the reason Google may avoid further fines?
EU regulators praised Google's progress in complying with landmark legislation, reducing the likelihood of new penalties.
What is the significance of this fine for Big Tech in Europe?
The fine demonstrates Europe's intent to prevent Big Tech from hindering competitors and shows regulatory determination.

Tags

Related Articles

More from Finance

Explore more articles in the Finance category