Two of the largest and most innovative consumer-focused blockchain companies partner to bring virtual gifts and assets to their tens of millions of existing customers.

GIFTO, the blockchain virtual gifting protocol that recently completed the faster ever ICO in Asia, has announced a strategic partnership with Worldwide Asset eXchange (WAX), a global decentralized marketplace for virtual assets, to enable millions of virtual gifts to be created on GIFTO tradeable on WAX.  Together the two companies already have tens of millions of existing customers across their applications.

“GIFTO and WAX will be two of the first companies to successfully implement blockchain application into the mainstream consumer market,” said Andy Tian, CEO of Asia Innovations Group the maker of GIFTO and the former head of Zynga China. “We are happy to be partnering with WAX to explore cross promotional initiatives that benefit both of our customer bases.”

GIFTO is a new blockchain virtual gifting protocol by Asia Innovations Group, the maker of Uplive, one of the leading video streaming and virtual gifting mobile applications in Asia with over 20 million users.  Uplive has stated that it has earned $100+ million in revenue from virtual gifting alone this year, after only launching in 2016 Jun.

WAX is a new Blockchain platform that disrupts the $50 billion industry of video game asset trading that serves over 400 million people worldwide each year. WAX is the creation of OPSkins.com, the largest marketplace in the world for trading these video game assets with millions of users and over 200,000 new user registrations each month.  The company says it has recorded over 150 million transactions over the past 18 months. The company has also just announced a partnership with CryptoKitties, the hugely popular Ethereum blockchain game, to provide a marketplace for the buying and selling of the digital collectibles on OPSkins.

“WAX is a universal platform that can be used for the trading of almost any virtual asset,” said Malcolm CasSelle, President of WAX. “GIFTO is one of the most innovative and powerful consumer applications of blockchain technology and we are thrilled to partner with them to explore new ways to provide exciting products for both of our customers.”

GIFTO has stated that the company plans to roll out their platform to 20 million users by the end of Q1 2018.  WAX plans to release their new blockchain platform by end of 2018.