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German firms feel growing pressure from Chinese rivals, survey finds - Finance news and analysis from Global Banking & Finance Review
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German firms feel growing pressure from Chinese rivals, survey finds

Published by Global Banking & Finance Review

Posted on September 3, 2026

2 min read

· Last updated: September 3, 2026

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German Firms Under Increasing Pressure from Innovative Chinese Competitors, Survey Shows

German Companies Face Rising Competition from China

By Maria Martinez

BERLIN, Sept 3 (Reuters) - German companies are increasingly feeling competitive pressure from Chinese rivals, with more than half supporting stronger EU measures against what they consider unfair competition, a survey by the German Chambers of Commerce and Industry (DIHK) showed on Thursday.

Survey Results Highlight Growing Concerns

Two-thirds of the 1,300 companies surveyed said Chinese competitors were putting them under pressure, rising to 83% among industrial firms.

Expert Insights on Chinese Competition

"Competition with China has reached a new dimension," said Volker Treier, DIHK's head of foreign trade.

Technological and Innovative Advances

"Chinese companies are no longer competing only on volume and price. They are technologically strong, innovative and increasingly present internationally," said Treier.

Companies Go on the Offensive

The survey showed that 55% of companies backed stronger EU measures against market distortions, even if that could bring disadvantages such as higher prices, tariffs, bureaucracy or retaliation against their own businesses, while 37% of the companies oppose them.

Calls for Coordinated European Response

Companies called for a coordinated European stance towards China and a reduction in strategic dependencies while warning against a broad-brush approach.

Avoiding a Trade War

"This is not a call for a trade war," Treier said.

"Europe must address and counter distortions of competition decisively but must not harm itself through blanket measures."

(Reporting by Maria Martinez, Editing by Miranda Murray)

Key Takeaways

  • Two‑thirds of German firms—and 83 % of industrial firms—report growing pressure from Chinese rivals
  • 55 % back stronger EU measures against unfair competition, despite potential downsides like higher prices or bureaucracy
  • Demand for coordinated EU strategy stressing precision over sweeping trade policy fits broader trends toward balancing competition and self‑protection

Frequently Asked Questions

What percentage of German companies feel pressured by Chinese competitors?
According to the DIHK survey, two-thirds of German companies feel pressure from Chinese competitors, rising to 83% among industrial firms.
How do German companies view EU measures against unfair Chinese competition?
55% of surveyed companies support stronger EU measures against market distortions caused by Chinese rivals, even if there are potential disadvantages.
What concerns do German companies have regarding competition with China?
German companies are concerned about China’s technological strength, innovation, and growing international presence.
What approach do German companies advocate for managing competition with China?
They call for a coordinated European stance, reduction of strategic dependencies, and caution against broad-brush or blanket measures.
Is there support for a trade war against China among German companies?
No, German companies do not support a trade war but favor decisive action to address distortions without harming European interests.

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