French Department Store BHV Ends Partnership with Shein Amid Backlash
BHV and Shein: Partnership Overview and Fallout
Announcement of Partnership Termination
PARIS, June 16 (Reuters) - French department store BHV is ending its partnership with Chinese online fast fashion retailer Shein, French media reported on Tuesday.
Details on Ownership and Management Changes
• The Societe des grands magasins, or SGM, which has been operating the BHV Marais, said it was selling the Parisian department store to its current management team, which ended the partnership, French media reported.
Responses from Involved Parties
• SGM did not respond to a request for comment, and Shein was not immediately available to comment.
Background: Shein’s Physical Presence in France
• Shein opened its first physical shop in BHV in November and said in February it planned to open physical shops in five other French cities.
Public and Political Reaction
• Its launch in November was met with protests, brands pulling their products from the department store and a wave of criticism from French politicians and retailers.
Government Actions Against Shein
• The day Shein's physical shop opened, the French government launched an attempt to shut down its platform, later overturned by a Paris court.
(Reporting by Inti Landauro and Helen Reid; Writing by Makini Brice; editing by Barbara Lewis)
