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FIFA has scrapped $20 billion World Cup sell-off plan, New York Post reports - Finance news and analysis from Global Banking & Finance Review
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FIFA has scrapped $20 billion World Cup sell-off plan, New York Post reports

Published by Global Banking & Finance Review

Posted on July 31, 2026

2 min read

· Last updated: July 31, 2026

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FIFA has scrapped $20 billion World Cup sell-off plan, New York Post reports

Collapse of FIFA's Investment Deal and Global Reactions

July 31 (Reuters) - FIFA's plan to sell a piece of its business empire to outside investors has collapsed following an open revolt by soccer officials worldwide and a major rift among top FIFA executives, the New York Post reported on Friday.

Details of the Abandoned Deal

The deal, in which FIFA had aimed to raise up to $4.2 billion by selling a roughly 20% stake in the group, valuing the new arm at $20 billion, is no longer active, the report said, citing four sources familiar with the matter.

Reuters could not immediately verify the report. World soccer's governing body FIFA did not immediately respond to a request for comment.

UEFA's Opposition and Global Backlash

The proposal, which came out on Tuesday, was met with immediate resistance led by European soccer ruling body UEFA, which accused FIFA ​of putting the sport's "soul" up for sale.

On Thursday, UEFA's 55 member nations voted unanimously to boycott all FIFA tournaments, less than two weeks after Spain's men's team were crowned world champions.

Internal Fallout Within FIFA

Carlos Cordeiro, a senior advisor to FIFA President Gianni Infantino, quit on Friday in protest at the plan and FIFA's Chief Operating Officer Kevin Lamour said staff were "deceived" by Infantino, describing the proposal as a "project of one person".

Structure and Intentions of the Proposed Subsidiary

FIFA has proposed creating a $20-billion subsidiary, FIFA Forward Enterprise (FFE), to run the World Cup and its other events, but the non-profit insisted that "nobody is selling football" and the deal had been mischaracterised in the press.

Potential Investors and Political Connections

Thrive Eternal, a fund run by Thrive Capital, founded by Joshua Kushner, was expected to lead the proposed investor group, FIFA said. Joshua is the brother of Jared Kushner, U.S. President Donald Trump's son-in-law.

Member Associations' Role and Future Steps

Infantino said in a letter to all member associations that they would receive $40 million each if they agreed to FIFA's proposal by September 19.

FIFA said it would not go ahead with the plan without the support of the majority of its member associations.

Reporting and Editorial Credits

(Reporting by Mrinmay Dey in Mexico City and Rory Carroll; Editing by Mark Porter)

Key Takeaways

  • FIFA planned to create a $20 billion commercial arm (FIFA Forward Enterprise) and sell up to 20% to outside investors, raising $4.2 billion (apnews.com)
  • Senior soccer bodies like UEFA and Concacaf strongly opposed the plan, criticizing the privatization of football’s flagship tournament (thedailybeast.com)
  • Faced with revolt among officials and a fracture within FIFA’s leadership, the sell‑off proposal has been scrapped, according to New York Post sources (lemonde.fr)

References

Frequently Asked Questions

Why did FIFA scrap its $20 billion World Cup sell-off plan?
FIFA abandoned the plan due to global opposition from soccer officials and internal disagreements among top executives.
How much did FIFA hope to raise from the sell-off?
FIFA aimed to raise up to $4.2 billion by selling about a 20% stake in its business group.
What was the estimated value of the new FIFA business arm?
The new arm was valued at $20 billion, according to reports.
Who reported the collapse of the FIFA sell-off deal?
The New York Post reported the collapse, citing sources familiar with the matter.
Could Reuters independently verify the New York Post's report on FIFA?
No, Reuters could not immediately verify the details of the New York Post report.

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