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Soccer-Infantino adviser quits, report says FIFA World Cup sell-off plan is dead - Finance news and analysis from Global Banking & Finance Review
Finance

Soccer-Infantino adviser quits, report says FIFA World Cup sell-off plan is dead

Published by Global Banking & Finance Review

Posted on July 31, 2026

2 min read

· Last updated: July 31, 2026

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Soccer-FIFA scraps World Cup sell-off plan after resistance from members

FIFA's Abandoned Business Proposal and Global Reactions

Overview of the Scrapped Sell-Off Plan

July 31 (Reuters) - FIFA said on Friday it will not proceed with its proposal to sell a piece of its business empire to outside investors after the project was met with fierce resistance from some of its member associations.

FIFA's plan was to raise up to $4.2 billion by selling about a 20% stake in a new unit that would run FIFA events including the World Cup, valuing it at $20 billion.

Opposition from UEFA and Other Stakeholders

The proposal, first announced on Tuesday, was strongly opposed by European soccer's governing body, UEFA, which threatened a boycott and accused FIFA of putting the sport's "soul" up for sale.

FIFA President's Statement

"Having listened carefully to all the views, it has become clear that the project has created divisions of a nature that, regardless of the level of support, are no longer in the interest of the objective set out in the first place," FIFA President Gianni Infantino said in a statement.

"Our purpose has always been - and will always be - to unite and improve. As a result, this proposal will not proceed."

Internal Fallout and Leadership Criticism

Earlier on Friday, Infantino's senior adviser Carlos Cordeiro resigned with immediate effect, calling the plan "a bad deal for football".

FIFA's Chief Operating Officer Kevin Lamour said staff were "deceived" by Infantino, describing the proposal as a "project of one person".

Political and Public Reactions

British Prime Minister Andy Burnham, meanwhile, told reporters on Friday that Infantino was "the wrong man to lead the organisation".

Reporting and Editorial Credits

(Reporting by Ian Ransom, Aadi Nair and Rohith Nair; Additional reporting by Lucy Thomson, Nick Mulvenney, Kuba Stezycki, Stine Jacobsen, Janina Nuno Rios and Rory Carroll; Editing by Ken Ferris and Rosalba O'Brien)

Key Takeaways

  • Carlos Cordeiro resigned as Infantino’s senior adviser, denouncing the sell‑off plan as detrimental to football’s future and asserting FIFA already has sufficient reserves (elpais.com).
  • FIFA COO Kevin Lamour said staff felt “deceived” and framed the initiative as a one‑person project by Infantino (elpais.com).
  • The proposed sale of a 20% stake in the new FIFA Forward Enterprise valued at $20 billion is reportedly dead amid opposition from UEFA, AFC, and Concacaf, though FIFA insists it will continue consultations (lemonde.fr).

References

Frequently Asked Questions

Why did FIFA's World Cup stake sale plan collapse?
The plan collapsed due to widespread opposition from soccer officials globally and the resignation of a senior adviser in protest.
Who resigned in protest over FIFA's proposed deal?
Carlos Cordeiro, senior adviser to FIFA President Gianni Infantino, resigned in protest, calling the deal bad for football.
What was FIFA's proposal for private investment?
FIFA proposed selling up to a 20% stake in a new unit, FIFA Forward Enterprise, to raise $4.2 billion from private investors.
How did UEFA respond to FIFA's investment proposal?
UEFA led opposition and its 55 member nations voted unanimously to boycott all FIFA tournaments.
What will happen next with the FIFA proposal?
FIFA stated it will continue its consultation process, allowing all 211 national associations to review and vote on the proposal.

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