Freedom Finance, the leading loan platform, has further strengthened its senior team, as Jeff Poole has joined as Managing Director of Freedom Consumer Finance, previously at Tesco Bank and Zoe Cuthbertson joins as Freedom’s new Head of Marketing.

Jeff Poole
Jeff Poole

Jeff has worked in the financial services and payments marketplace for over 25 years and brings a wealth of experience to Freedom Finance in the unsecured lending space, which is a key growth market for Freedom. Jeff was one of the key founders of MBNA Europe (now part of Bank of America) and has also held leadership positions at Tesco Bank, KPMG, TSYS and Barclaycard.

Alongside Jeff Poole, Freedom Finance has added to its senior marketing team with the appointment of Zoe Cuthbertson as Head of Marketing. Prior to joining Freedom Finance, Zoe spent four years at BPP, a provider of professional and academic education and has also held various marketing positions at Shop Direct Group, a leading online retailer.  Zoe has extensive experience in multi-channel sales, marketing and communications programmes, and will be responsible for driving Freedom’s marketing strategy across both b2b and b2c channels as well as raising awareness of the Freedom Finance brand.

Zoe Cuthbertson
Zoe Cuthbertson

Recently, Freedom Finance acquired Sensible Home Finance as part of its wider growth strategy to cement Freedom Finance as the pre-eminent loan platform in the UK. As Freedom Finance gears up for this growth and looks to expand its offerings across secured and unsecured lending, consumer finance and lending to businesses, the appointments of Zoe Cuthbertson and Jeff Poole will add experience and strategic capabilities to the senior team at Freedom Finance.


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Brian Brodie, Group CEO of Freedom Finance said:

“Freedom Finance continues to invest in some of the most experienced, exciting talent in the industry, and Zoe and Jeff joining us is further evidence of the successful growth story we are starting to tell to the marketplace. This is a dynamic, exciting time for Freedom Finance as we expand our offering and reach, and we are really confident that Jeff and Zoe will add significant value to the team.

“We are committed to cementing Freedom Finance’s position as the leading UK loan platform, and to do that we need the best talent in the industry and a powerful, clearly-defined brand. Bringing Jeff and Zoe on board will help us to do that.”