Exclusive-Comcast-owned Sky reaches terms to buy ITV's broadcast unit, sources say - Finance news and analysis from Global Banking & Finance Review
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Exclusive-Comcast-owned Sky reaches terms to buy ITV's broadcast unit, sources say

Published by Global Banking & Finance Review

Posted on June 24, 2026

2 min read

· Last updated: June 24, 2026

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Comcast's Sky Finalizes Terms to Acquire ITV Broadcast and Streaming Unit

Details of the Sky-ITV Acquisition Deal

By Paul Sandle and Amy-Jo Crowley

Overview of the Agreement

LONDON, June 24 (Reuters) - Sky, the Comcast-owned British pay TV group, has agreed on terms to buy ITV's broadcast and streaming unit, two people familiar with the matter said, with ITV acquiring "The Great British Bake Off" producer Love Productions as part of the deal.

Financial Terms and Valuation

The £1.6 billion deal had moved in a positive direction in the last week and was now being finalised by lawyers, the people said on Wednesday, speaking on condition of anonymity.

Breakdown of Transaction Value

The total transaction value will include ITV Studios acquiring Sky's Love Productions, which also makes "The Piano" and could be valued between £80 million and £120 million based on comparable deals, and an earn-out, the people said.

Reuters reported last month that the transaction would include a payout dependent on the ITV unit's performance of about £200 million.

Timeline and Potential Delays

A deal could be announced in the next two weeks, the people said, with one source cautioning that the timing could still slip due to final legal complications. 

Reactions and Background

Official Responses

Spokespeople for ITV and Sky declined to comment. Comcast did not immediately respond to a request for comment. 

History of the Negotiations

Concluding the deal would end a saga that began last year, and became public in November when ITV said it was in talks to sell the unit, called Media & Entertainment, to Sky.

Separation of ITV Business Units

It has involved the complex task of separating ITV's channels and streaming platform ITVX, which comprise the unit, from its production business ITV Studios, which will be a standalone company following completion.

(Reporting by Paul Sandle and Amy-Jo Crowley in London; Editing by Matthew Lewis)

Key Takeaways

  • Sky/Comcast to acquire ITV’s Media & Entertainment unit (channels and ITVX) for ~£1.6 bn, deal being legally finalized
  • ITV Studios to receive Love Productions and become independent; earn‑out clause of circa £200 m based on performance
  • Deal concludes nearly year‑long separation process; regulatory approvals and legal finalisation remain ahead

Frequently Asked Questions

What is the value of the Sky and ITV deal?
The deal is valued at £1.6 billion, including an earn-out and ITV's acquisition of Love Productions.
What will ITV acquire as part of the deal with Sky?
ITV will acquire Love Productions, the company behind 'The Great British Bake Off' and 'The Piano'.
When could the deal between Sky and ITV be announced?
A deal could be announced within the next two weeks, although timing could shift due to legal complications.
What does the sale mean for ITV's business structure?
Following the sale, ITV's production business, ITV Studios, will become a standalone company.
Did ITV, Sky, or Comcast comment on the deal?
Spokespeople for ITV and Sky declined to comment, and Comcast did not immediately respond.

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