Visa partners with Bidroom, a membership-based hotel booking platform, to offer European cardholders six months free access to the service

Visa today announced a three-year partnership with hotel booking service, Bidroom. The partnership provides all European Visa cardholders[1] six months free access to the membership-based platform.

In the EU, almost half (49%) of internet users have booked holiday accommodation or travel via the internet[2], [in the UK specifically 83% of people used this method to book their holiday in 2017[3]].

As more and more consumers turn to online travel agencies to book their travel, Bidroom offers an alternative method of finding affordable hotel accommodation online. The platform provides a 0% commission private booking channel with direct reservations, in turn Bidroom asks hotels to provide members between 5%-25% discount compared to the advertised prices on major hotel booking platforms.

European Visa cardholders can register at visa.bidroom.com to enjoy six months free access to the membership-based booking platform enabling them to browse through over 120,000 hotels and apartments worldwide. After the six month trial, a yearly subscription to the membership-based platform is available to European Visa cardholders at a discounted price (GBP24.50/EUR 29.50).

“As the appetite for global travel continues to grow we’re always looking for new ways to make travelling easier and more rewarding for our cardholders. Whether it’s for business, a holiday or visiting friends and family, we’re excited to offer all European Visa cardholders access to this alternative hotel booking platform” said Mike Lemberger, Senior Vice President Products and Solutions, Visa in Europe.

The Bidroom offering to European Visa cardholders is powered by the Visa Developer Platform https://developer.visa.com using Visa APIs (Application Programming Interface) to simplify the digital onboarding process. To sign up for the six months free trial, European Visa cardholders can confirm eligibility by simply inputting their Visa card number into visa.bidroom.com, eligible cardholders will immediately progress through to the sign up page.

“We’re proud that Visa is determined to support worldwide travelers by inviting them to leverage our platform. It’s yet another win for the tourism industry. Our strategy of removing booking fees not only makes travel more affordable but also increases revenue for hoteliers, who in turn can refocus on providing customer satisfaction,” said Michael Ros, CEO of Bidroom.com.