The ideal match between the Italian legacy and luxury lifestyle TONINO LAMBORGHINI brand and the highly innovative Chinese mobile company MEITU will bring to China a new and fashionable limited-edition smartphone.
SHANGHAI- Today the innovative Chinese mobile Internet company MEITU, Inc. announces the signing of a new license agreement with TL International, Inc., a South Korean joint venture corporation of TONINO LAMBORGHINI brand, for the production of a new one-of-a-kind, co-branded smartphone.
Tonino Lamborghini: the name itself is enough to excite the senses in most. Borne of the determination and will of Ferruccio Lamborghini to show the uncompromising beauty of his vision to the world, the name Tonino Lamborghini today is synonymous with unparalleled luxury, sophistication, and beauty. The legacy of the Lamborghini’s name lives on through Ferruccio’s son and grandson, who lead the luxury lifestyle brand TONINO LAMBORGHINI today.
No stranger to a vision of uncompromising beauty and innovation, China’s groundbreaking mobile company MEITU, along with TONINO LAMBORGHINI have announced plans to produce a unique co-branded smartphone that will exquisitely merge Italian design heritage with cutting edge 21st century Chinese technology.
The agreement was officially signed on May 15th in Seoul, Korea by Meitu Inc. and TL International, Inc.
Mr. Zeyuan Wu (also known as Mr. Wu Xinhong), 35 years old, founder and CEO of Meitu, shared: “We are thrilled to announce this new partnership with the Italian luxury Tonino Lamborghini brand. Meitu is proudly placed as China’s leading mobile Internet company with the aim to inspire beauty. The Lamborghini Family owns an incredible legacy that truly represent Italy’s flourishing culture and traditions. Combined, the Tonino Lamborghini brand will inspire Meitu to create an eye-catching and cutting-edge limited-edition smartphone that will no doubt be a hit in the Chinese market.”
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Mr. Ferruccio Lamborghini, 27 years old, son of Tonino Lamborghini and CEO of the Italian company, added: “In line with our new ambitious project in the sector of premium smart devices, we have decided to match our strongly innovative DNA with one of the finest, advanced and inventive tech partners in the Chinese market. A team of very young geek entrepreneurs with a special imagination and creativity to create luxurious smartphone with ultimate photography experience.
For over thirty-five years, our company has covered different markets and sectors thanks to the vitality, passion and eclecticism of my father. He has created a brand always in action, innovative, experimental, original and audacious. Since my grandfather Ferruccio founded the first Lamborghini company, the Lamborghini family has been following the mission to create unique highly innovative products inspired by the Italian flair and mechanical design heritage.
I am personally managing this new project because I admire Meitu totally inspiring products and challenging philosophy; Besides, I find their pursuit of excellence and their dream of inspiring more people in expressing their beauty perfectly in line with the Tonino Lamborghini brand. This is the reason why we have decided to create with Meitu a new limited edition co-branded stylish and trendy smartphone for the most artistic and trendy Chinese consumers, passionate for fashion, beauty and Italian flair.”
A mystery banner was posted this morning on Meitu smartphone’s official Weibo page, showing the sentence “Meitu smartphone x Tonino Lamborghini” next to the motto “Pure Italian Talent”, which not only represents Tonino Lamborghini’s own brand philosophy but is also in line with the idea of Meitu’s pursuit of beauty. Meitu’s vision is to be the technology company that understands beauty best. Through mobile apps products including Meitu, BeautyCam, Meipai and its hardware product Meitu smartphones. Meitu has shaped the way beauty is expressed and shared, playing a crucial role in driving the selfie phenomenon globally.
More technical details and product specs will be revealed by Meitu at the launch of the new Tonino Lamborghini smartphone in the near future.