Published by Global Banking & Finance Review®
Posted on April 15, 2026
2 min readLast updated: April 15, 2026
Add as preferred source on GoogleBurberry CFO Kate Ferry sees Asia as offering very compelling long‑term growth for the luxury brand, yet cautions that intensified regional competition will challenge its progress.
HONG KONG, April 15 (Reuters) - Burberry Group's chief financial officer, Kate Ferry, said on Wednesday that Asia had very compelling long-term prospects for the luxury retailer, but recognised there would be intensified competition.
Ferry was speaking on a panel at the HSBC Global Investment Summit in Hong Kong.
"I think certainly the long term in Asia is very compelling, it's going to be more competitive," she said.
"And I think what really matters is how brands manage to forge their own path. What's going to be really important is a very clear brand identity, I think really strong product authority and actually a really deep understanding of local custom."
Burberry said in January that strong demand from Gen Z consumers in mainland China had helped it beat comparable store sales expectations for the quarter to December 27.
Sales in China rose 6% on a comparable basis as the brand continued its recovery in the key luxury market.
The company has made a concerted push into the country, and launched a campaign ahead of Chinese Lunar New Year to mark the Year of the Horse.
(Reporting by Summer Zhen in Hong Kong; Writing by Scott Murdoch; Editing by Himani Sarkar and Kevin Buckland)
Burberry's CFO stated that Asia has very compelling long-term prospects for the luxury retailer.
Burberry faces more intensified competition in the Asian market.
The comments were made at the HSBC Global Investment Summit in Hong Kong.
Kate Ferry, Burberry Group's chief financial officer, represented the company.
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